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GRAPS Business Model | What is GRAPS Marketing?

In this article, we’re going to talk about GRAPS Business Model. GRAPS Marketing is an Influencer & Social Media Celebrity Marketing Business started by three 20 year old kids.

What is GRAPS & What Does GRAPS do?

GRAPS is a business that specializes in a variety of services related to celebrity management, digital marketing, social media marketing, influencer marketing, brand management, and consultation.

The company has built its success on the principles of supply and demand, constantly learning and adapting to new trends and technologies, and using a bootstrap approach to grow its business.

One of the key strategies that GRAPS has used to build its brand and reach is by actively reaching out to hundreds of influencers and creators through direct messages on social media. This has allowed the company to establish relationships with key industry players and tap into their networks, which has helped to drive new business and increase its visibility.

In terms of the services that GRAPS offers, the company is focused on helping clients navigate the ever-changing world of celebrity management and digital marketing. This includes working with clients to create and execute social media marketing campaigns that engage and grow their target audience, as well as helping them to effectively manage their online reputation and brand image.

In addition to these core services, GRAPS also offers a range of consultation services, helping clients to develop and implement strategies that will help them to succeed in their respective industries. Whether it’s developing a new social media marketing plan, creating a new brand identity, or simply providing guidance on how to navigate the complex world of celebrity management, GRAPS is dedicated to helping its clients succeed.

Overall, GRAPS is a dynamic and forward-thinking business that is constantly evolving and adapting to the needs of its clients. Through a combination of supply and demand, self-learning, and a bootstrap approach, the company has built a strong foundation and is well-positioned for continued success in the future.

ALSO READ: THAELY Business Model

GRAPS Contact & Social Media

From Vegetable Sellers To Millionaires: The Inspiring Story Of GRAPS Marketing Founders Asad, Mohit, And Prahlad

Meet Mohammad Asad, Mohit Sharma, and Prahlad Kushwaha, the founders of GRAPS Marketing, a successful Instagram influencer marketing company that generates annual revenues of $10 million. These three friends, all in their 20s and from Lalitpur, Uttar Pradesh, have found success by connecting brands with influencers through their company.

GRAPS Business Model | What is GRAPS Marketing?
The picture features Mohit, Mohammad Asad and Prahlad (Left to Right). All three friends are the co-founders of the company ‘Graps Marketing’.

If you’ve ever spent hours scrolling through Instagram or other social media platforms, you’ve likely come across influencers promoting various products or platforms in their posts and videos. But have you ever stopped to think about the business model behind it all? That’s where GRAPS Marketing comes in.

Asad, Mohit, and Prahlad work with influencers and brands to create mutually beneficial partnerships, with the influencer promoting the brand’s products or services in exchange for compensation. It’s a simple yet effective model that has allowed GRAPS Marketing to thrive in today’s digital age.

So the next time you see an influencer promoting a product or service on social media, remember that there’s a team of dedicated professionals, like the founders of GRAPS Marketing, working behind the scenes to make it all happen.

LinkedIn & Contacts of GRAPS Founders

Idea for GRAPS Marketing

It is afternoon and Asad, Mohit, and Prahlad are working on a list of influencers in their Bhopal office, which also serves as their living space. At first glance, their office looks like a student studying for the UPSC exam, with charts on the wall outlining their marketing strategy.

Asad explains that they follow these methods with their team of 12 people. The three friends first met while studying in Lalitpur and their houses are all within a 2 km radius of each other.

Mohit’s father works for the government, Prahlad’s father sells vegetables, and Asad’s father runs a small electric shop. It was during their college years that they learned about Instagram influencer marketing. Previously, they had been writing blogs.

Asad tells a story about how he has been innovating and creating new things since he was in 9th grade. He recalls making a microscope out of waste materials while he was in school and later designing a device for the Indian Railways that prevented people from using the toilet while the train was at the passenger station.

Asad’s brother, Mohammad Anas, also works with him in the company. When asked why he chose to make his brother his business partner instead of a friend, Asad smiles and explains that neither his brother nor his family initially trusted or believed in his business ventures. They thought he was just wasting his time and encouraged him to prepare for a government job instead.

However, Asad’s company has been successful and his family members now appreciate and support his work. When Asad and his family moved to Bhopal, they were supported by their relatives who already lived there.

Asad shares that he and his two friends, Prahlad and Mohit, who come from different communities, live and work together in the same room. They have never let their religious differences come between their friendship and have faced criticism from some neighbors and relatives for working with Muslims. However, they have proven their detractors wrong and are now successful and well-respected in the community.

GRAPS Business Model | What is GRAPS Marketing?
Prahlad Selling vegetables with his mother

In 2013, Prahlad’s father was involved in an accident, leading Prahlad and his mother to start selling vegetables.

Prahlad shares that he was hesitant about joining Asad’s company because he thought that businesses could only be about making or selling products. Prahlad also mentions that he has a disability and is unable to do hard labor.

However, Asad convinced him to join the company and Prahlad agreed. In 2020, during the coronavirus pandemic and resultant lockdown, Asad focused on giving his business a boost and spent time researching influencer marketing online.

Training & Knowledge Before Starting a Influencer Marketing Startup

Thinking about entering the world of influencer marketing? Here are some tips from a group of friends who have successfully navigated this field:

  • Do your research! Read as many research papers on google about influencer marketing as you can to gain a solid understanding of the industry.
  • Allow yourself time to learn and understand the market. These friends spent 4 months learning about influencer marketing before taking the plunge.
  • Reach out to influencers and brands to get a sense of their needs and how you can help meet them.
  • If you have a background in psychology, you may find it easier to understand the psychology behind influencer marketing and how to effectively connect with your target audience.

With a little bit of preparation and a willingness to learn, you too can succeed in influencer marketing.

Fund for GRAPS Marketing

Starting a business can be a daunting task, especially for young entrepreneurs. However, with a little bit of planning and a strong desire to succeed, it is possible to turn your dreams into reality.

This is the story of three friends who, while still in college, decided to venture into the world of influencer marketing. Influencer marketing involves promoting products or services through social media influencers, who have a large following and can influence the purchasing decisions of their followers.

To get their business off the ground, the friends registered their company with the help of a reputable chartered accountant (CA) for a fee of INR 16,000. They also invested INR 3,000 in designing a website and setting up their social media presence.

In order to succeed in the influencer marketing business, it is important to have a good understanding of mobile devices, laptops, digital marketing, and social media. Fortunately, the friends already had these tools at their disposal and only had to worry about office rent and food allowance, which their father helped to cover.

Today, their business is thriving and they are grateful for the support and guidance they received from their father and others along the way. If you have a passion for influencer marketing and a willingness to learn and adapt, don’t be afraid to take the leap and start your own business.

Marketing for GRAPS

Asad explains his business model, stating that he has over 20,000 influencers working with him currently. These influencers are connected with platforms such as Zili, Moj, Sharechat, Roposo, and the education application Duolingo, as well as smaller brands and short video and sharing apps.

Asad’s company charges a 10% commission for these connections. Currently, Asad works more with apps because they have a larger budget, while smaller brands have a smaller budget.

Some well-known influencers that Asad works with include Karishma Kambo, Avnish Singh, Naina Singh, Nitanshi Goyal, Kritika Malik, Nikita Kumawat, Payal Panchal, and Akash Choudhary on Instagram. Asad also works with actors and actresses such as Rashmi Desai, Lata Sabharwal, Abhishek Nigam, and Samar, who appear in the popular serial Anupama, as well as actor Paras Kalnavat.

GRAPS Business Model

Assad is targeting influencers from smaller cities because they have a larger reach for a smaller budget. According to Assad, the cost of branding a product with influencers from Bhopal, for example, would be less expensive and the promotion would reach a wider audience in Bhopal.

Influencers are paid based on their reach and engagement, and they are classified as nano (1,000 to 10,000 followers), micro (10,000 to 100,000 followers), macro (100,000 to 1,000,000 followers), or mega (more than 1,000,000 followers).

When deciding which influencer to select for a brand promotion, Assad looks for those who are related to the celebrity or influencer in question, such as selecting fashion influencers for fashion-related promotions. However, Assad also acknowledges some flaws in this marketing strategy, such as influencers having fake followers or not following through on branding promotions even after a deal has been made.

To mitigate these issues, Assad checks the engagement and list of followers to identify fake followers and gets agreements signed in advance to protect against unfulfilled branding promotions.

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