For many executives, sales commissions were once a back-office detail. Qobra, a sales compensation software company that has now certified more than $1 billion in commissions, is expanding in the United States on the belief that this detail has become a question of financial trust.
According to Reuters, Qobra announced on September 21, 2026 that it is scaling its US operations from an office at 1700 Broadway in New York City. The company, which counts more than 350 customer accounts and about 30,000 active users worldwide, says the expansion responds to fast commercial growth in the US and to pressure on finance and RevOps teams to modernize how they manage variable pay.
The argument Qobra makes to leadership teams centers on confidence in the numbers. Co-founder and CEO Antoine Fort said the conversation with finance and RevOps leaders has moved on from the mechanics of calculating payouts. What they want to know now is whether every step of the commission lifecycle can withstand an audit, be explained to the people affected and be trusted by the business. For a CEO or CFO, that matters on several levels at once. Commission errors can damage morale in a sales team, distort the cost of acquiring customers and create problems during financial reviews. Fort said a physical presence in New York will allow Qobra to work closely with US organizations that want to remove the risks tied to spreadsheets and automate their compliance with ASC 606.
That standard, along with the related ASC 340-40 guidance, is what turns commission management into a reporting issue. US accounting rules require companies to capitalize the incremental costs of obtaining contracts, such as the commissions earned on a sale, and to amortize them over time. The treatment depends on linking each commission to its contract and on keeping an accurate record of how amounts were calculated and approved. When this work lives in spreadsheets, the data easily drifts away from the CRM and billing systems, and small inconsistencies can multiply as plans, products and teams grow. The result is operational inefficiency for the people maintaining the files and uncertainty for the executives who sign off on the financial statements.
Qobra’s platform is designed to replace that setup with a structured, automated workflow. Commission plans, including complex ones, are built and adjusted in a no-code environment, so operations teams do not have to rely on nested formulas or engineering help. Native integrations connect the platform to CRM, HRIS, data warehouse and billing tools, which keeps the underlying data continuously synchronized. On the sales side, reps can see their earnings in real time, while finance teams get a verifiable, timestamped history of every calculation and approval. The company’s internal benchmarking suggests the approach delivers measurable returns: customers report saving an average of five days per month on commission administration, and they see an average 15% improvement in sales target attainment, which Qobra credits to greater visibility into incentives. Since the data comes from Qobra itself and reflects averages, leaders evaluating the tool would reasonably expect results to vary with the complexity of their own plans and systems.
The New York office will be the base for Qobra’s North American operations. The company intends to grow local go-to-market, customer success and solution engineering teams there, so that regional enterprises and fast-growing mid-market companies can receive onboarding tailored to the US market and support in real time. For customers, the practical benefit is working with a team that operates in their time zone and understands the US compliance environment their finance departments must follow.
Qobra’s own trajectory shows how quickly the category has grown. The company was founded in 2020 by Antoine Fort, Tanguy Moullec and Axel Poitral to serve RevOps and finance teams specifically. Its platform automates commission calculations, gives revenue teams live visibility into earnings and produces fully auditable records for financial reporting. Qobra raised €5 million in Seed funding in 2022 and €10 million in Series A funding in 2023, and New York now joins Paris and London on its list of offices. For executives weighing how to manage incentive pay as their companies scale, the expansion signals that automated, audit-ready commission tracking is moving from a nice-to-have toward an expected part of financial operations.
