The website’s loading time, size of images and video uploaded, ease of navigation, and accurate sitemaps, are a few of the many things that need to be kept in mind while creating a new website for your business. Your web designer needs to possess more than just technical skills and knowledge. Every brand wants to find a web designer who can understand their business goals and transfer them to the design of your website! An aesthetic and easy-to-use UI/UX is the need of the hour for web designing in Dubai.
Website is the first impression of your business. In the dynamic era of technological evolution that we live in right now, a website that was made 5–6 years ago may look and feel outdated. Websites need to be upgraded frequently to keep up with the latest technological trends.
Here are some ways you can come to know when you need to upgrade a website:
1. Slow Performance on Phones:
Websites today need to be responsive on desktops as well as mobile phones. A bad experience of a website on a mobile device means the customer may jump onto your competitor’s website to purchase a service or product, similar to the one you are producing. Lengthy scrolling, zooming in and out of the website, and lack of proper UX/UI on mobile are some of the many reasons for a website to be optimized for mobile.
Businesses can increase sales and grow their business with the help of Digital Marketing, if they optimize websites for mobile devices. The return on investments rises exponentially. It also helps you to save cost on additional investment in developing a mobile application. Also, a website that is optimized for mobile, will rank better on Google as they are properly indexed for search engine platforms.
2. Lower Search Engine Rankings:
Search engine platforms, like Google, change their website ranking policies now and then. Website pages, external hyperlinks, easy addition of new blogs, all of this needs to be factored in while creating a new website.
Search Engine Optimisation and Content marketing plays an important role to ensure that your website ranks on top. Blogs, white papers, and e-books are some of the forms of content marketing that have a crucial role to improve the search engine rankings of a website. High-quality content relevant to your industry needs to be created and updated regularly on your website.
Visual content such as images and videos need to have alt text and other metadata that can help the website rank better. Visitors search with certain keywords relevant to your industry, and you need to make sure that your website ranks well for such keywords.
3. Page Does Not Load Quickly:
Speed matters a lot when it comes to website loading time. Various studies have shown that visitors may leave the website if it takes more than three-to-five seconds to load. If the website does not load within three seconds, the visitor may get frustrated and move on.
Another research suggests that the first few seconds have a massive impact on conversion rates. If the website loads quickly, higher conversion rates are observed by the company and vice versa if the website does not load quickly. Hence, the cliché remains true: time = money.
4. High Bounce Rate of Visitors:
Data analytics can let you know for how long visitors have stayed on the website. Developing a new website is important if there are a lot of people dropping off from your website sooner than you expected.
Poor design, lack of user touchpoints, loading time and so on are some of the many reasons why visitors would drop off from the website.
Any reliable website design company can design a new website while keeping these datasets in mind. At the same time, they must understand what customers are looking for in a website and what new technological trends are helping to keep users engaged.
5. Outdated Look & Feel:
Website designs have evolved a lot, and they will keep evolving. But if your website looks clustered or the UX/UI is not up to the latest standards, it may give a false impression of your business.
Menus, colour schemes, fonts, photos, icons, images, logo placement, and sitemap are some things that need to be audited and evaluated. If these elements are not up to the mark as per the latest website trends, then your website needs a massive overhaul.
6. No Easy Way to Update Content on Website:
Content Management Systems (CMS) like WordPress offer flexibility for your website to be updated very easily and quickly. Without any coding, you can make changes to your website.
Content marketing plays a major role in search rankings. To keep the rank high on search engines, blogs need to be published frequently. If the website does not offer an easy way to update content like blogs on your website, it is a sign that your website needs to be upgraded as soon as possible.
If you consult a Google Ads Management agency, they will tell you that there could be many more reasons for you to have a new website. These are just some of the most common ones for which businesses require an upgrade. If you feel that it’s high time that your website needs to be revamped, feel free to get in touch with our experts. They have years of experience and expertise in creating websites for brands from various industries.
