After investing time and effort into your blog posts, the next big question is: Where do I share my content? While platforms like Facebook, Twitter, and LinkedIn are common choices, there are many less obvious places online that offer great opportunities.
This article will show you why going beyond the big names can help you reach more readers, attract new visitors, and bring more traffic to your blog. It’s not about working harder-it’s about sharing your posts in smart, effective ways so more people see what you have to say.
Many bloggers stop once they hit “publish” on their website. But if you want to get the most out of your content, you need a wide-ranging sharing plan. Each online space works a bit differently, but with some thought, you can turn overlooked sites into big drivers of visitors to your site.
Why Share Blog Posts on Multiple Platforms?
With so much noise online today, simply posting your blog won’t make it stand out. If you want people to see your work, you have to put it where they already spend time. Using several different platforms helps you reach more types of people-and brings your content to places where readers are actually looking for it. This keeps your blog from being ignored or forgotten.
Different websites and apps attract different groups and work better with certain styles of content. By matching your posts to the right spots, you create more ways for people to find you, join the conversation, and remember your brand. Think of it like opening several doors for readers, making it easy for them to come in-no matter which path they prefer.
Boosting Visibility Outside Your Blog
Your blog is home base, but if you only post there, it’s like inviting people to a party without ever sending an invite. Sharing on outside websites and apps means your blog can be discovered by people who wouldn’t otherwise visit you directly. This spreads your name and message further and makes your content more likely to turn up in searches, through social shares, or just as part of regular browsing.
When your content is mentioned or shared on other sites, it helps search engines see your work as more trustworthy. Even if a direct link to your site is less important than before, simply being talked about in different places gives your blog a boost over time. This way, your blog is not only seen but also remembered and discussed, making your spot online stronger and more permanent.
Reaching New and Specific Audiences
The main reason to look beyond the usual sharing choices is to find new, targeted groups of readers. Each platform attracts people with certain interests. For example, a website for tech enthusiasts is very different than one for artists or small business owners. By picking places that fit your blog topics-or that match new groups you want to reach-you’ll get your posts in front of people who are likely to care.
These focused groups tend to have active discussions and want to find helpful information. By providing useful content where interest is already high, you can build a group of loyal readers who value what you know, instead of just talking to an empty room.
Driving Better Quality Traffic to Your Blog
Your goal in sharing your blog is often to get more visits to your website. The best sources of visitors are platforms that already attract your ideal readers. These users are more likely to spend time on your site, check out what you offer, and maybe sign up or buy from you. They’re not just random clicks-they’re people looking for what you have.
When you join communities on these platforms and share ideas-not just links-you build trust. This makes your shared posts more effective, as people see them as helpful resources and not as spam. Over time, this trust leads to more consistent clicks and a more active, interested audience.
Building Your Expertise
Posting helpful information in a variety of places, and being present in industry conversations, helps you become recognized as an expert. As your name pops up in different articles, collections, and forums, people start to trust your perspective. This isn’t just about advertising yourself; it’s about joining real discussions and offering your own knowledge.
Sites that welcome discussion and feedback are ideal for showing what you know. Answer questions, add your take on trending topics, and simply join in. In time, these efforts help your posts, ideas, and advice reach more people and improve your standing as a reliable voice in your field.
How to Pick the Best Platforms for Your Content
With dozens of sharing sites and apps out there, picking where to share can seem like too much to handle. But you don’t have to be everywhere. Instead, focus on sites where your work will make the most difference for your goals-where the audience, content style, and community “feel” match what your blog offers. A little planning means you’ll spend your time wisely and get better results.
Every sharing site works a bit differently, with their own styles and unwritten “rules.” Matching your approach to each place helps you get noticed and welcomed by the right people.
Understanding the Platform’s Audience and Focus
Start by looking into who uses each site. Are they in your target group? What topics and formats work best there? For example, if you blog about business software, pick platforms that attract business pros and tech fans. Tools like SparkToro can help you see where your audience spends its time online.
Also, take into account what the platform specializes in. Is it aimed at certain industries, hobbies, or styles? Sometimes, a small but focused audience is much more valuable than a huge group of people who don’t care about your topic.
Matching Your Content to the Platform’s Style
After you find sites with the right audience, check to see what types of content do best there. Some encourage direct links, while others want shorter posts, graphics, or discussions. Some even downplay links completely, so offering a helpful summary or graphic that stands alone can perform better than just sharing your URL.
Think about changing the format when sharing-a full blog on one site, a quick tip or summary on another, or maybe a list, graphic, or video. Each platform has its own guidelines, so always check the rules before posting. Share in a way that fits in naturally, not as a spammy ad.
10 Underrated Platforms to Share Your Blog Posts
The usual social media sites aren’t the only places you can get noticed. There are lots of overlooked websites and apps with active communities eager for interesting content. If you know what makes these platforms special, you can get your blog seen by just the right crowd. Here are ten places worth adding to your content promotion plan:
| Platform | Main Audience / Focus | Best For |
| GrowthHackers | Startups, tech, marketers | Business growth, marketing tips |
| News readers, curators | Curated content, magazine-style posts | |
| Scoop.it | Industry professionals | Thought leadership, trend tracking |
| BizSugar | Small business, entrepreneurs | Business and marketing advice |
| Triberr | Bloggers, content creators | Collaboration, sharing within tribes |
| Mix (StumbleUpon) | General interest explorers | Content discovery, visual stories |
| Listly | List lovers, info seekers | Lists, “how-to” steps, round-ups |
| Quora Spaces | Topic communities | Answers, in-depth discussion by topic |
| DZone | Developers, tech professionals | Programming, software, tutorials |
| Medium Publications | Readers by interest | Longform posts, niche audiences |
1. GrowthHackers: For Startups and Tech Savvy Audiences
GrowthHackers is great for sharing blog posts about marketing, tech, business growth, or product development. Users upvote the best content, so focus on sharing helpful, clear ideas-avoid only promoting yourself. Joining discussions and adding your thoughts can help you get noticed and build your reputation in this space.
2. Flipboard: For Curated Content Collections
Flipboard lets users gather articles into custom “magazines.” You can add your own posts alongside useful reads from elsewhere. Share posts with eye-catching pictures and clear titles. By mixing your work with quality links, you show you’re interested in the topic-not just your own self-promotion.
3. Scoop.it: A Hub for Professional Curation
Scoop.it helps experts and marketers share top content within their fields. Share your best posts in relevant topic streams that relate to what you write about. By doing so, you’ll attract readers who are searching for advice and insight on your topics. Watching what others curate can also give you fresh ideas for your own blog.
4. BizSugar: Connecting with Small Business Owners
BizSugar is for people in small business, marketing, or entrepreneurship. Use it to share practical tips and solutions. The most useful posts get voted to the top, bringing lots of traffic. Be sure to join conversations and give advice to others, not just promote your own work.
5. Triberr: Building Groups for Blog Sharing
Triberr is based on “tribes”-groups of bloggers who help get each other’s content seen. Choose tribes that fit your blog’s theme. Share their posts, and they’ll share yours in return. This system helps your work reach entirely new readers through trusted voices in your niche.
6. Mix: For Browsing and Discovery
Mix (which replaced StumbleUpon) lets people find content based on what they like. It works best for content that’s visually appealing and shares a clear, interesting story. Make sure your posts use great pictures and powerful titles to grab attention as users scroll by.
7. Listly: Turn Your Blog Posts into Lists
Listly is perfect for breaking your content into lists-like “top tips” or “step-by-step” guides. Community members can vote, add to, or comment on your list. Turning posts into easy-to-read lists makes them more shareable and easier for busy people to enjoy.
8. Quora Spaces: Sharing with Focused Groups
While Quora is known for Q&A, its Spaces are groups centered on certain topics. Share your posts in Spaces where members are curious about your subject. Give a quick summary and a link. Take time to answer questions and take part in other discussions to stand out as a helpful expert.
9. DZone: For Developers and Tech Content
DZone is a place for sharing development, programming, and tech news or tutorials. Post your technical guides or opinion pieces here after joining the platform and following their submission rules. DZone’s tech-savvy audience is eager for detailed, clear writing about software and new technology.
10. Medium Publications: Reaching Readers by Interest
Medium is full of collections (called publications) that focus on niches, not just general interest. Instead of just posting to your Medium profile, submit your articles to relevant publications-these already have their own audience and higher trust. Some publications want original work, but many will take posts that already exist on your own blog (with credit to your site).
Best Tips for Sharing Blog Posts on These Platforms
Just pasting your blog link everywhere isn’t enough. To really make an impact, adapt your approach to each site. Each community has its own way of doing things; blending in, adding value, and participating usually works better than just dropping links and leaving.
Adjust Your Post for Each Platform
Don’t just copy and paste. Instead, rewrite your post, create a quick summary, or make a graphic that fits the style and limits of the platform. For example, Flipboard is all about visuals and short descriptions, while on GrowthHackers a detailed tip or quote might work better. Give useful info right in your post-this draws people in and invites them to click for more.
Be Active, Not Just a Link Sharer
Don’t just post your links. Join in on discussions, reply to questions, and take part in the community. Help others by commenting and sharing interesting points from other users. This lets people know you’re not just looking out for yourself, but actually care about the group and topic.
Use the Right Tags and Categories
Tags and categories help people find your content. Before posting, check which tags are most popular in your space and use them wisely. Following the tagging trends in your niche will bring your content to more people who are looking for exactly what you offer.
Avoid Duplicate Content Problems
If you share the same post in many places, search engines might see it as duplicated content. To avoid this, use summary versions or “import” options that credit your own site. You can also split content into several formats, like lists, Q&As, or infographics, so each platform gets something different-always with a link back to your main blog for full details.
Common Mistakes to Avoid
Trying new places can help you reach more people, but there are a few things that can hurt your chances. Being careful and respectful with how you share is key.
Just Sharing Links Without Value
If you only post links without any useful info or context, most communities will see it as spam. Instead, include a summary, an answer, or a helpful tip from your post before linking. This way, your link is helpful, not annoying.
Ignoring Rules and Community Norms
Every site or community has its own set of rules. Not following them can get your posts removed or your account banned. Read the guidelines first and see what works best in each group, whether it’s the way you format your posts, the timing, or the tone.
Extra Tips for Getting the Most from Underrated Platforms
Now that you’ve found new sharing spots and know the dos and don’ts, take these extra steps to get even more value from your work.
Give Your Old Posts New Life
Don’t forget about your best evergreen content. Sharing older, still-useful posts on new platforms can get you extra traffic without new writing. Check your blog stats, find posts that still matter, and adapt them for new audiences in different spaces.
Listen to Feedback and Update Your Content
Engagement on new platforms can give you useful feedback. Pay attention to which parts of your posts get the most comments or questions. Use this input to write new articles or update older ones so your blog stays helpful and up-to-date.
Watch Your Results and Improve
Keep an eye on which platforms and post styles get you the most visits or engagement. Use analytics tools like Google Analytics or the tools built into each platform. Adjust your strategy based on what’s working-try new formats, repeat successful tactics, or stop spending time on places that aren’t giving you results.
