Digital gift cards have become an increasingly important part of modern e-commerce. For both consumers and businesses, they offer flexibility, speed, and a frictionless alternative to traditional gifting. As this segment grows across Europe, new platforms are emerging to address long-standing issues around transparency, usability, and real customer value.
According to an article on Reuters, Swedish company H.H. Mindful Hiring AB has launched Giftima, a digital gift card platform that began operating in early 2026 across the Nordic countries, Germany, and Poland. The platform combines access to major retail brands with a clear, points-based rewards system designed to give users measurable benefits from each purchase.
A Platform Built Around Simplicity and Control
Giftima functions as a centralized marketplace where users can purchase digital gift cards from well-known brands through a single interface. After a free registration, customers gain access to a catalog of retailers available in their specific market, allowing them to select gift card values and complete purchases securely online.
Rather than focusing solely on transaction volume, Giftima emphasizes user control and clarity. All pricing details, including cashback or reward rates, are displayed before checkout. This upfront transparency helps users make informed decisions and reduces the uncertainty often associated with loyalty or reward programs.
Turning Purchases into Tangible Rewards
At the core of Giftima’s model is its points system. Each purchase generates points that are credited directly to the user’s account, with one point equal to one euro in value. These points can later be redeemed for additional gift cards or transferred to other registered users on the platform.
The reward process follows a simple structure:
- Users create an account at no cost
- A brand and offer are selected from the catalog
- Discounts or cashback are applied during checkout
- Points are accumulated and redeemed for future benefits
By keeping the mechanics straightforward, Giftima lowers the barrier to participation and encourages repeat use without relying on complex conditions.
Leadership and Strategic Vision
Giftima operates under H.H. Mindful Hiring AB and is led by founder and CEO Kim Alexander Ludwig. With a background in entrepreneurship, Ludwig brings a practical focus to the platform’s development. His approach centers on removing friction from the digital gift card experience while maintaining reliability and security.
From a strategic perspective, Giftima positions itself not just as a consumer tool, but as part of the broader European e-commerce infrastructure—one that supports cross-border purchasing and region-specific retail ecosystems.
Localized Markets with Scalable Potential
At launch, Giftima targets Northern and Central Europe, with tailored brand assortments for each country. This localized strategy allows the platform to adapt to regional preferences while building a scalable foundation for future growth.
H.H. Mindful Hiring AB has confirmed plans to expand the brand portfolio throughout 2026. Dedicated mobile applications for Android and iOS are also scheduled for release by the end of the first quarter of 2026, providing users with mobile access to purchasing, gifting, and reward tracking.
A Measured Entry into a Competitive Space
The digital gift card market is crowded, but Giftima’s emphasis on transparency and real-value rewards sets it apart. By clearly linking spending to tangible benefits and avoiding opaque loyalty mechanics, the platform appeals to users who expect efficiency and accountability from digital services.
As European consumers continue to favor digital-first solutions, Giftima’s structured and region-aware approach may position it as a credible long-term player in the evolving gifting economy.
