Top 10 Social Media Start-Ups for Native Indian Languages in India

Social Media Start-Ups for Native Indian Languages

For many Indians coming online for the first time, WhatsApp, which is owned by Facebook, is their first social media experience, or YouTube, which comes pre-installed on Android phones and of course is owned by Google.

These platforms are first and foremost designed for English speakers, which is a problem because English speakers make up less than 15% of India’s population.  

But with the rise in internet and smartphone penetration in the country, there has recently been a wave of entrepreneurs who see a massive opportunity in building social media platforms specifically for Indian language speakers who are relatively new to the internet.

And so that’s what we’re going to be talking about in this article. Social Media Start-Ups for Native Indian Languages

The top 10 Indian social media start-ups that are building for India, the non-English speaking majority of India.

10 Social Media Start-Ups for Native Indian Languages (Non-English Speakers)

10. Leher

Starting things off at #10, we have Bengaluru-based live audio and video discussion platform, Leher.

So live audio platforms rose to fame after an American app called Clubhouse was launched and became hugely popular in 2020.

But Vikas Malpani and Atul Jaju actually launched their app back in 2018. 

Social Media Start-Ups for Native Indian Languages

Like Clubhouse, the platform allows you to host live audio discussions with people who share the same interests as you. 

And listeners have the opportunity to join in, but unlike Clubhouse which is an audio-only app, Leher also supports live video discussion and also allows you to record and replay those discussions.  

Now, despite the fact that Leher was arguably ahead of its time in 2018, growth has been slow.  

And this may be partially attributable to the fact that the start-up hasn’t raised any outside capital.

But this bootstrapped model makes it all the more impressive that so far, Leher has more than 150,000 (1.5 lakh) users.

9. Lokal App

Next up at #9, we have Bengaluru-based hyperlocal news sharing platform Lokal.

The idea for this platform came to Jani Pasha and Vipul Chaudhary after they shut down their previous venture, TheSoup, which was an AI-powered news platform that aggregated trustworthy stories.

Social Media Start-Ups for Native Indian Languages

While building TheSoup, they noticed that local news, especially news from small towns and villages, was difficult to access quickly online.

This insight led them to found Lokal in 2018.

And as a proof of concept, they started by catering to Telugu speakers in Jani’s hometown of Kodad in Telangana. From there, the platform took off.

They currently have 7 million (70 lakh) people using Lokal, and they’re also breaking the myth that monetization is impossible in tier 3, 4, and 5 cities by generating 45 lakh rupees ($60,000) in just the month of March of 2021 through online classifieds.

They’ve also raised 3.2 million dollars (₹24 crore) from a number of prominent investors (Y Combinator, Google for Startups, 3one4 Capital, Soma Capital).

Social Media Start-Ups for Native Indian Languages

8. Pocket FM

Moving on to #8 now have Gurugram-based Indian language audio streaming platform Pocket FM. 

Launched in 2018 by Nishanth S, Prateek Dixit, and Rohan Nayak, Pocket FM had a hard time in the beginning, because the local language audio streaming category was almost non-existent at the time.

Social Media Start-Ups for Native Indian Languages

Instead of chasing after listeners, they decided to focus on the audio itself, by partnering with content creators and repackaging their content into audio form. 

This strategy resulted in them only getting 10,000 downloads in the first 18 months.

But they decided to keep at it, adding more than 10,000 audio books, podcasts, and radio shows in seven Indian languages.

And as the saying goes, if you build it, they will come.

Today, Pocket FM has more than 20 million (2 crore) users, and has even started generating revenue with a premium version of their product with 100,000 (1 lakh) paying subscribers.

To date, Pocket FM has raised 6.2 million dollars (₹46 crore) from their investors (Tencent Cloud, Lightspeed India, BCCL).

Social Media Start-Ups for Native Indian Languages

7. BulBul TV

Coming in at #7 we have Gurugram-based online video shopping platform BulBul TV.

Founded in 2018, by Atit Jain, Sanjay Yadav, and Sachin Bhatia who also co-founded TrulyMadly & MakeMyTrip, BulBul is a platform where social media influencers can sell products to their followers. 

Social Media Start-Ups for Native Indian Languages

Normally, when you buy something online, you’ve gotta trust written reviews from people that you don’t actually know.

But with BulBul, these are people that you’re already following, they’re speaking your local language, and they’re explaining the product in detail and answering any questions that you have about it, live.

Now, live commerce has already exploded over in China, and a lot of people are predicting that India is going to be the next big market. 

BulBul already has 5 million (50 lakh) users, and is doing 15 crore rupees ($2 million) in gross merchandise value. In 2020, they also raised 8.7 million dollars (₹65 crore) from their investors (Info Edge, Sequoia Capital India, Leo Capital). 

Social Media Start-Ups for Native Indian Languages

6. TrulyMadly

Next up at #6 we have New Delhi-based online dating platform TrulyMadly.

The start-up was founded in 2013 by Hitesh Dhingra, Rahul Kumar and Sachin Bhatia who we mentioned earlier.  

Social Media Start-Ups for Native Indian Languages

Dating has always been a bit controversial here in India, which is one of the reasons why despite raising 5.7 million dollars (₹38.6 crore) in 2015, the company wasn’t able to grow.

Things got worse in 2018 when the start-up’s founders jumped ship and started their own ventures.

Social Media Start-Ups for Native Indian Languages

This should have been the end of TrulyMadly.  

But with nothing to lose and everything to gain, one the company’s founding members, Snehil Khanor, took on the task of resurrecting the start up.

Social Media Start-Ups for Native Indian Languages

He built a new team from scratch, and pivoted towards marriage and finding long-term partners.

Thanks to his efforts, TrulyMadly saw its revenue increase by 4X in the financial year of 2021, and the platform now has 8.5 million (85 lakh) users. 

5. Kutumb

Moving on to #5 now, we have Bengaluru-based community-building platform Kutumb.

Founded in 2020 by Abhishek Kejriwal, Naveen Dewangan, and Vipul Allawadhi, Kutumb solves a very specific problem that a ton of Indian people have faced, WhatsApp group size limits.

Social Media Start-Ups for Native Indian Languages

You can only have 256 people in any given WhatsApp group.

Kutumb, on the other hand, has a community size cap of 10 million (1 crore) users, which is why it is often compared to Reddit.

But unlike Reddit, Kutumb embraces the ease of use and familiarity of WhatsApp.

KUTUMBREDDIT
Designed Around Indian LanguagesDesigned primarily around English.
Mobile-Focused User Interface, Easy for New Netizens to Use.Desktop-focused User Interface, challenging for new netizens to use.
10 Million User Community Size>100 Million User Sub-Reddits

And it’s also intentionally designed around Indian languages.

This high level of accessibility and gentle learning curve have enabled Kutumb to grow their platform to 10 million (1 crore) users in less than a year.  

And this incredible growth has drawn in plenty of outside investment.

So far, Kutumb has raised 27.5 million dollars (₹205 crore) at a valuation of somewhere between 150 million dollars (₹1,117 crore) and 170 million dollars (₹1,304 crore) 

Social Media Start-Ups for Native Indian Languages

(Tiger Global, Sequoia Capital, DST Global). 

4. Bombinate Technologies (Koo and Vokal)

Coming in at #4 now we have Bengaluru-based Bombinate Technologies, which was started by Aprameya Radhakrishnan and Mayank Bidawatka in 2018 with the launch of Vokal, an Indian language knowledge-sharing platform that many have referred to as the Indian language version of Quora.

Social Media Start-Ups for Native Indian Languages

Then, after the success of Vokal, Bombinate technologies launched another platform, Koo, which is a microblogging platform that again, many people have referred to as the Indian language version of Twitter.

Koo has gone on to win the Government of India’s AatmaNirbhar App Innovation Challenge, and has seen its popularity skyrocket amidst the government’s continuous clashes with Twitter.  

Then, when Twitter was banned in Nigeria, Koo swooped in and filled the gap that it left behind.  

These kinds of strategic moves, along with Bombinate Technologies’ repeated success, have definitely caught the attention of investors (Kaalari Capital, 3one4 Capital, Blume Ventures) who so far have pumped 44.6 million dollars (₹333.9 crore) into the start up. 

Social Media Start-Ups for Native Indian Languages

3. Apna

Next up at #3 we have Bengaluru-based professional networking platform for blue-collar workers, Apna.

Back in 2019, Nirmit Parikh realised that a platform like LinkedIn was great for India’s white collar workers, many of whom speak English, but it wasn’t really serving the needs of the country’s blue collar workers, and yet, the latter significantly outnumber the former, which made Nirmit feel like he had identified an opportunity, and quite possibly, a goldmine.  

Social Media Start-Ups for Native Indian Languages

Today Apna supports networking, upskilling, and job hunting, and is also available in 14 different Indian languages.

In two years, the platform has onboarded more than 10 million (1 crore) users, and now the start-up is working to add features like a resume builder and career counselling.  

To pursue these additions, Apna has raised 93.5 million dollars (₹695 crore) from their investors, and has seen their valuation jump 5X to 570 million dollars (₹4,234 crore) in the last 3 months.

Social Media Start-Ups for Native Indian Languages

2. Meesho

Moving on to #2 now we have Bengaluru-based social e-commerce unicorn Meesho.

This company’s journey began in the middle of 2015 when Vidit Aatrey and Sanjeev Barnwal launched FashNear, a location-based fashion discovery platform that failed after just a couple of months.

Social Media Start-Ups for Native Indian Languages

But the start-up’s founders realised something important through that failure.

Local fashion retailers were using Facebook and WhatsApp to sell their products to nearby customers, and this was a suboptimal solution.

These retailers didn’t have an online storefront, they couldn’t easily collect payments, and they had to source products and handle logistics all on their own.

All of these insights led them to create Meesho at the tailend of 2015, to great success.

Today, the platform enables 13 million (1.3 crore) micro-entrepreneurs, 90% of whom are women, to sell clothes among other things, online.

So far, Meesho has raised 515 million dollars (₹3,826 crore) at a valuation of 2.1 billion dollars (₹15,648 crore)  

Social Media Start-Ups for Native Indian Languages

(Facebook, Softbank, Shunwei Capital).

1. Mohalla Tech (Moj and Sharechat)

And finally, coming in at #1, we have Bengaluru-based Mohalla Tech.

This start-up’s origins can be traced back to a single Facebook post.

Ankush Sachdeva, Bhanu Singh, and Farid Ahsan were scrolling through Facebook when they saw a post asking people to join a WhatsApp group to discuss cricketer Sachin Tendulkar. 

Social Media Start-Ups for Native Indian Languages

And to their surprise, more than 80,000 people had commented their phone numbers, but of course, with WhatsApp’s group size limit there was a supply and demand problem that Mohalla Tech decided to fix with the launch of ShareChat in 2015.

Today, Sharechat has more than 160 million (16 crore) monthly active users, and after its success, Mohalla Tech launched another platform called Moj after TikTok was banned in India in June of 2020.

They built this short video sharing app in just 30 hours, and a year after its launch, it’s being used by more than 120 million (12 crore) monthly active users. 

This kind of start-up is a once-in-a-lifetime opportunity for investors, who have poured 825 million dollars (₹6,155 crore) into the start up at a 2.1 billion valuation (₹15,648 crore) 

(Tiger Global, Lightspeed Ventures Partners, Xiaomi, Shunwei Capital, Snap Inc., Twitter).

Alright, those were our picks for the top 10 Indian social media start-ups that are building for India!  

How & Why LeBron James Spends $1.5 Million on His Body Every Year

Why Lebron James Spends $1.5 Million on His Body

LeBron James is probably the most durable athlete of all time. He’s been playing at a superstar level for 17 years now, and shows no signs of slowing down. So how does LeBron stay in such good shape? Why Lebron James Spends $1.5 Million on His Body

By the end of his 2020 deal with the Lakers, Lebron James will become the highest paid NBA player ever with more than 350 million dollars in career earnings.

Of course Lebron is not keeping all this money under the mattress.

He happens to be an extremely successful investor with stake ownership in beats by Dre, Liverpool football club, and blaze pizza, among many other endorsements.

Lebron is also known as a person who invests a lot of time and resources to keep his body in the best shape possible.

In this article, we’ll look how Lebron trains, why he spends millions of dollars on physical fitness, and how he could end up as the most durable athlete ever?

Spends $1.5 Million A Year on His Body

Lebron has a rule that he religiously follows.

And that rule is that you keep the number one thing the number one thing.

Translated, this means that basketball which has been his primary source of income and a catalyst for all the other revenue flows, always remains the number one thing during his playing days.

Lebron understands that basketball is the driving force for most of his other ventures.

And that his success off the court is closely tied to a success in the NBA.

As nobody wants to buy basketball shoes from an unsuccessful player.

And even after his three rings, and a thick resume that transcends basketball, Lebron is still going strong in his 17th year with no sign of slowing down.

If you’re wondering how that’s possible?

It’s because he never stops training and spends huge amounts of money to keep his body in the best possible shape.

He uses cryotherapy to decrease inflammation in his body and relieve muscle pain after hard training sessions.

Apart from freezing himself to death, he also uses hyperbaric chambers to increase the amount of oxygen in his blood by simulating high altitude conditions which results in better endurance and overall performance in his recovery regimen.

Another modern gizmo is Normatec leg boot, which massages his lower extremities, and keeps the muscles loose and warm which benefits with aches and soreness.

Why Lebron James Spends $1.5 Million on His Body

He also gives private treatments with liquid nitrogen to help reduce inflammation.

Other than that he employs a team of personal chefs, massage therapists, and trainers to keep him in tip-top shape like Dwayne Johnson another famous gym rat.

Lebron has to pump iron everywhere he goes even if it’s a yacht in the Mediterranean in the middle of the summer, the yacht has to be equipped with a gym because Lebron is addicted to working out.

When he was filming Space Jam in the summer of 2019, he would spend up to 12 hours on the set which is exhausting in itself.

However before every day of shooting that would usually start around 7am, Lebron would already practiced which means he would wake up around 4am every day, now that’s commitment.

Lebron’s greatness is taken somewhat for granted, because he won the genetic golden ticket and grew up into a 6 8 uber athlete that can jump out of the Gym.

However there were many athletic guys in the NBA.

For him to still be basically playing the same level past the age of 35, now that’s something else.

So let’s take a look at how he does it?

Lebron James’ Workout Routine

When we watch basketball games, we see the final product on the court.

But everything that goes into it is what very few people understand.

Lebron is one of the hardest and smartest workers in the NBA.

And the fact that he hasn’t suffered a severe injury is not an accident.

Sure there is some luck, because freak injuries happen in basketball.

But Lebron is doing everything he possibly can to decrease the chance for injury and the results have been tremendous so far.

The man that helped him along the way and who is still his personal trainer and one of his closest associates is a man named Mike Mancias.

Why Lebron James Spends $1.5 Million on His Body

Mancias is one of the top personal trainers in the world.

And he became the Lebron what Tim Grover was for Michael Jordan.

Why Lebron James Spends $1.5 Million on His Body

Mancias began working for the Cavs in 2005 and Lebron asked for his advice when he was experiencing back tightness and knee soreness which were big problems since James wasn’t yet 22.

Mancias has then reconstructed his workout routine and is a big reason why Lebron was injury-free for the majority of his career.

Mancias now has Lebron on a tight weekly schedule.

It includes weightlifting up to three times per week.

Plyometric work or cardio on the versaclimber several times per week.

And some form of yoga and stretching before and after every session.

LeBron James’ Workout Routine & Diet

Of course that doesn’t include actual basketball training and around 100 basketball games he plays every year, yoga and stretching is something James learned out of Kareem Abdul-Jabbar’s book.

Why Lebron James Spends $1.5 Million on His Body

And then took it to a completely different level.

Kareem swore by yoga and said that it’s only because of it that he was able to keep playing at the age of 40, and still be productive.

Lebron suffered a first serious injury in the 2015 season, he had an injured disc in his back and his mobility and explosiveness took a significant hit.

Worried Lebron reached out for help and got it from Donnie Raimon, a former navy seal specializing in biomechanics and human movement.

Why Lebron James Spends $1.5 Million on His Body

Raimon’s expertise combines biology and physical mechanics.

And he helped James to massively improve his core strength, posture and get rid of all the back pain.

Lebron also transformed the way he lands on the floor to preserve his joints.

If you look at how he manoeuvres landings after dunks, he’s like a gazelle just softly touching the ground after a big jump which goes a long way for knee and ankle durability.

When it comes to optimizing performance, Lebron kept no stone unturned and was not shy to ask for help.

Because of all the work on his biomechanics, mobility and state-of-the-art recovery systems, he’s still at the top of the basketball world.

To be the king you have to think like a king and train like a king.

And if you really want to know the full details of Lebron’s workout watch this one hour uncut video of his training with mancias on Youtube.

Lebron James’ Nutrition

Like with training and recovery, James also invests a lot in nutrition to replenish his body with the right fuel.

So he can perform at the optimal level.

Eats about five times a day, a traditional breakfast, lunch and dinner and a couple of snacks in between.

James starts off the day with an egg white omelette with French toast or a turkey sandwich with avocados or a yogurt with some fruit.

If he feels frisky enough, he even goes for some fruity pebbles, his favourite cereal.

After practice he eats a snack that is either protein shake with some almond or peanut butter or some more fruit.

Before the game, Lebron usually eats a light lunch that involves lean proteins leafy greens and complex carbs.

His most common choices are chicken breast and some pasta, or a veggie salad with some fruits.

During the game, he might go in energy bar or even peanut butter and jelly sandwich to keep him energized for the remainder of the game.

After the game Lebron’s glycogen levels are depleted and he is conscious of hydrating a lot after he burns a lot of energy.

He religiously drinks a protein recovery shake and carbohydrate-rich recovery fluids which are both provided by Mancias.

Why Lebron James Spends $1.5 Million on His Body

James ramps up on the carbs in the playoffs, because of greater energy expenditure.

And he stays off sugar because it slows down the recovery process after games.

For the same reason he doesn’t need a lot of red meat and he completely removed pork from his menu.

He’s more likely to indulge in sweets in the off season.

Except for in 2014, where he temporarily went paleo and ate nothing but meats, fruits and veggies for two months.

And last but not least Lebron is a much known wine aficionado and likes to drink quality vino after dinner.

Apart from great taste it helps him to fall asleep easier.

To de-stimulate his brain, Lebron also uses the calm meditation app to shut off his mind and focus on the next day’s action.

Lebron’s Longevity Records

If he keeps this pace and stays lucky with injuries, Lebron could break all kinds of records.

Of course the focus is on the all-time scoring list, where James is currently third behind Kareem and Karl Malone.

If he keeps playing into his 40s, he might amass well over 40,000 points and comfortably break Jabbar’s record of 38387.

Lebron is also likely to be one of seven NBA players who have over 10,000 assists, joining Stockton, Kid, Nash, magic and Mark Jackson and probably Chris Paul.

James’ is already in the top 10 of all time in the regular season.

When it comes to minutes played and the first in playoff minutes played.

By the time it’s all said and done LBJ will likely be the player who played most basketball ever.

Apart from his tremendous God-given talent, Lebron has an incredible work ethic and has made smart choices that keep him at the top for 17 years and counting.

Lebron is already one of the most durable athletes and once you learn about his habits, it’s easy to see why.

With a little bit of luck, he could become the most durable athlete ever and further advance his case for the G.O.A.T status in basketball.

Minecraft Case Study | How Minecraft Became the Biggest Game of All Time?

Minecraft Case Study

Something a lot of people don’t know is that Minecraft recently surpassed Tetris and has become the number one game ever sold with over 200 million sales.

To put that into perspective the most purchased album of all time is Michael Jackson’s Thriller with 66 million copies, yeah Minecraft has tripled that making Notch from just one successful game rise from a game developer with other companies to a billion-dollar celebrity. Minecraft Case Study

I’m nowhere near the first person to cover, this but all the documentaries talk about the game’s success YouTubers are just the evolution.

But something that I like to do is take a deep dive into not just the game’s success but analysing why it blew up and here we have the story together.

Why Minecraft has been so successful? Why the game has made the owner notch a billionaire? And why in 10 years the game is still relevant?

Beginning of a Minecraft

But first, let’s have a little history lesson into the beginnings of Minecraft.

Notch the creator of Minecraft was a very talented person at a very young age.

Getting into coding well before even being 10 years old making smaller basic games that at the time were still very impressive.

Notch wasn’t the most fortunate and couldn’t pass high school leaving just him and his coding talents to the test of potential success in his life.

Although the hard work paid off for notch as with his large number of coding languages and experience he was able to get his first job at just 18 with the company king.

Yeah, the same guys who produced Candy Crush, the game that took over the entire mobile genre a few years back.

So you could say he was in good hands.

Anyway, while notch worked with King, he began interested in making his own projects, similar to how he used to as a child began to produce his video games while studying other peoples.

Notch decided to eventually build his game around another unfinished demo known as Infiniminer.

A game with pixelated blocky graphics that is very similar to Minecraft as we see it today.

Notch took this inspiration to make the game that we now know.

The game’s development for the first time was underway.

Minecraft’s very first versions were seen as very successful.

Many people praised the game and it blew Notch away.

Notch eventually ended up leaving King to work towards Minecraft and thanks to him posting the game on some forums he was able to make a little bit of money off of it.

Notch eventually to keep paying bills ended up having to start a job with jAlbum.net a photo-sharing company slowing Minecraft’s development.

But shortly after notch left to work on Minecraft full time.

And during his time at jAlbum, he was able to make his own company known as Mojang.

Once this company was made Minecraft really began to take off, it came out on tons of devices, had updates coming out like crazy and Minecraft rose to fame allowing for its full release in 2011 along with the start of Minecon.

Minecraft kind of slid through the rest of the years adding updates here and there along with events that just made Minecraft known to people more and more as notch earned more and more and everybody at Mojang earned more and more.

There was a major pause, something that some people believe was the fall of Minecraft.

In 2014 Mojang was sold to Microsoft for over 2 billion dollars.

Notch said the company was sold because the sole focus always had to be Minecraft, a gaming company that was too big for Notch to take a step back and work on smaller projects.

So he sold the game and began to work on his projects leaving Microsoft a massive brand with the biggest game on the planet.

I would go into more depth about why Minecraft got so big before this and why people were upset.

But to shorten it for the history things like skins, texture packs, mods and maps, went from downloadable add-ons to things the players had to purchase.

Microsoft put their main focus towards the new Windows 10 Xbox version of Minecraft where everything is more moderated and every add-on became a purchase.

Many people feel like the charm was lost there once community interaction was lowered heavily for profit.

Instead of one purchase to go do whatever you want, you have the one purchase along with all these other add-ons that anyone could get before with the java edition for free but Microsoft was now profiting off of.

Minecraft saw a steady decline from there. Whether it was Microsoft’s fault is up for debate.

Some people believe the community died due to lack of contribution from Microsoft’s limits, but others think it just got old which are both fair points.

But either way, Minecraft was at its lowest point and then it was saved.

One of the most unexplainable events in-game history was the blow-up of Minecraft in 2019.

What caused it? I’ve looked everywhere, I’ve watched documentaries on this game multiple times and people just don’t know.

The game took a complete turn, it went from being the game only kids play and a game that was made fun of to a game people loved.

And as cringe as it sounds, it became cool to play Minecraft again.

People were revisiting the game more than ever.

Causing massive influencers like Pewdiepie to start a series breaking the internet where suddenly everybody wanted to play Minecraft again. It was a nostalgia run.

A reminder to everybody what the good days were like.

Minecraft was updated a lot but the concept was the same and gave every person who once played the game and watched YouTubers play it while growing up the chance to do it once more.

Nobody ever discusses this rise enough.

It showed how strong a community can be, video games have never been taken seriously.

But as we’ve seen a game over 10 years old was able to bring everybody together once again.

Reminding everyone of the better younger times.

Minecraft may be joked about in the future, it may be considered a kids game as something to be made fun of for playing as it was pre in 2019.

But Minecraft holds a place in everyone’s heart and we saw that as in just a couple of months Minecraft was completely revived where it eventually took over Tetris as the biggest game ever.

Minecraft currently is in a good spot and it’s had its ups and downs since.

But that story has a meaning behind it.

The game was this big but why?

What made Minecraft the best game ever?

What made Minecraft a game from a childhood coder the best game ever?

There are a few answers to this question but I’m going to narrow it down to three main ones.

Availability, the community, and the game’s purpose.

Availability 

This is even something that needs to be discussed.

Minecraft might quite literally be the most successful game I’ve ever seen.

Requiring very low pc specs for it to run.

Minecraft may have started as a pc game, but the development of its port is amazing.

We have seen the game release on both Xbox and PlayStation, the mainstream consoles.

Which was such a large request before it released companies released knockoffs that sold thousands out of desperate kids wanting to play the game that didn’t have a computer.

Not only is it a game anyone could play at home, but also on the go.

Minecraft was released as a pocket edition for iOS and android allowing for anyone with an iPhone, iPad and all android tablets.

That’s not all, oh yeah it was also on windows phone.  

It was impossible not to own Minecraft it was only 20 or cheaper on phones and could be purchased anywhere.

It was even available on Apple TVs if you had a controller for it.

And some fans like old me used to own it on every device they had, spending literally like 100 hours just to always have Minecraft by my side.

No game for my memory has ever been ported this many times anywhere.

Hell, I don’t think I know any mobile games that port to windows phones or the Amazon Kindle Fire store let alone a fully-fledged pc game.

Community Minecraft Case Study

Something that was kind of a by-product of this was an absolutely insane community.

I mentioned I would go into detail on skins and maps at the beginning of this blog so this is what I’m talking about.

Minecraft before the Microsoft purchase and windows 10 edition was only in java edition where the main updates and work would go.

This java edition was where Minecraft started and mods were easily downloadable to the game.

The community rose on Youtube mostly thanks to let’s plays but those got old quickly so something new needed to happen.

And that’s what modders brought texture packs, skins, new maps, modes, mobs, and tons of other ways to play the game were added into Minecraft for free downloads.

We saw channels like Bajan Canadian rise to fame from popular mods like the hunger games mod where players would find resources and fight to the death amongst each other.

Allowing so much community contribution into the game made it to where the game just couldn’t get boring.

If the original game got boring for you, try playing it where all the mobs and shapes look different or trying playing it where there’s new mobs, power-ups, abilities, and even Pokémon.

That is right every single like the first generation second generation Pokémon is in the game in a MOD.

People were previously upset about Windows purchase making the people who were first buying Minecraft most likely download the windows version taking away the charm of free downloads and community contribution.

However, java is still as of now available to download and it’s as fun as anything.

The mods and the community and all the building just made everything fresh and as YouTubers were getting thousands of people to try these mods, the modders provided more and more for the YouTubers to review and the cycle kept going on and on for years and still to this day and an extent.

Although the modern community has evolved into players like Dream and Technoblade where instead of mods and just regular gameplays, these players have perfected Minecraft allowing for some of the most fast-paced dramatic Minecraft gameplay anyone has ever seen.

With all that said however Minecraft’s community was nice and the ports were great.

Purpose

The biggest thing that really gave Minecraft its charm was its purpose which was nothing.

No purpose to the game, no goal, no rules it’s just Minecraft.

Want to build the biggest house and burn it down, go for it. Want to get the best gear and fight the weather, you can.

Anything you can think of you can do it.

And that’s what made Minecraft amazing.

Minecraft was a game that peaked around the time where Legos were beginning to fade away.

But at this point, I wonder if it was because this game was just Legos but more fun easier to play with cheaper and portable to where anything anybody could want to build, they could just make it with the power of this blocky game.

Sometimes simplicity is the best and Minecraft’s DIY style makes it statistically become the biggest game of all time. 

What do you guys think is the biggest reason for Minecraft’s success? Let me know down in the comments below.

Minecraft has been claimed to be a game to last forever.

And to be honest I kind of agree nothing can beat the creativity of Minecraft.

Ever tons of survival games have come and gone, but Minecraft still holds strong after all as said in Minecraft’s launch trailer the only limit is your imagination.

6 Celebrities that Lost Company’s Billions of Dollars in Seconds

Celebrities that Lost Company's Billions of Dollars

Imagine having the power to cause a company’s value to tumble by a fortune.

That’s the case with a select group of celebrities with a simple comment on social media or a gesture at a press event.

Some of these famous faces have been able to cost a firm billions of dollars when their stock value drops massively.

In this article, we’re going to look at the most expensive instances when this has happened.

We have football/soccer icon Cristiano Ronaldo with Coca-Cola, Kylie Jenner with snapchat, Elon Musk and Tesla, Donald Trump with a couple of companies and more.

So let’s get started.

6 Times Celebs Cost Company’s Billions of Dollars with Just a Single Action

Cristiano Ronaldo

At the time of writing euro 2020 is underway.

This football/soccer tournament for European nations was previously won in 2016 by Portugal.

So on Monday June 14th Portugal’s captain Cristiano Ronaldo took part in a press conference alongside his manager Fernando Santos.

As the country was due to take on Hungary the following day.

As the Juventus forward sat down, he spotted two Coca-Cola bottles placed in front of him.

The soft drink firm was one of the sponsors for the Euros.

Annoyed Ronaldo moved the bottles then said the Portuguese word for water “agua” at the journalist and held a bottle of water aloft.

Before this action coke shares were valued at $56.17.

After the conference they dropped by 1.6% to 55.22.

This meant that the company lost $4 billion.

Coca-Cola’s market value was at $242 billion at the start and $238 billion by the end.

French midfielder Paul Pogba mirrored Ronaldo the following day.

The Manchester united player removed a bottle of Heineken beer during a conference, while it turned out to be the non-alcoholic brand.

Pogba is a practicing Muslim and doesn’t drink alcohol.

Elon Musk

Back in May 2020 Elon Musk decided to tweet a short comment.

Yet it ended up being devastating to his own company.

The message stated “Tesla stock prices too high imo”.

At the start of the day on May 1st Tesla’s market value was at $141 billion.

Yet after the tweet it collapsed to 127 billion dollars, a fall of $14 billion.

It also knocked $3 billion off of Musk’s own stake in Tesla.

This action drew the ire of the U.S. Securities and Exchange Commission also known as the SEC.

Back in 2018, the group took Musk and Tesla to court for claims via twitter that Musk was ready to take the electric car firm private.

Musk and Tesla were fined $20 million each from this.

And Musk was banned from being chair of the board for three years.

After the 2020, incident the SEC approached a judge to bring charges against Musk once again.

They believed this tweet along with others from 2019 violated the agreement from 2018.

However the judge blocked the lawsuit as they didn’t believe it was too damaging due to a year of growth for Tesla.

Kylie Jenner

Back in 2018 prior to all the drama on whether she was a billionaire or not, Kylie Jenner was tweeting in February.

She asked her 24.5 million followers at the time whether like her they aren’t using Snapchat anymore.

This was in response to the social media app releasing a big redesign at the time that upset a lot of users of the app.

This comment from Jenner caused Snapchat’s share price to fall by 6% by the end of the day, which meant the company’s value fell by $1.3 billion.

The incident had a negative effect on Snapchat’s market cap for a number of days.

On February 20th the day before Jenner’s tweet the firm’s market cap was at $24.06 billion.

By the 27th, it fell to as low as $20.74 billion.

At the time of writing their market cap is at $98.59 billion.

Jenner seemingly had reservations about her comment.

Only 10 minutes after her original tweet she sent a follow-up which stated “still love you tho snap…my first love”

Lebron James

Basketball legend Lebron James and South Korean tech giants Samsung have had a long working relationship.

James has popped up in a number of commercials and has been a spokesperson for the firm.

However in March 2014, James let his frustrations get the better of him.

We’ve all had phone problems at some stage so it’s understandable.

Anyway he tweeted that his phone deleted everything stored on it and rebooted. Nightmare both for him and for Samsung.

As at the time James’s 12 million followers may have seen the comment.

A few minutes after posting the comment was deleted.

He later tweeted that he managed to recover everything.

After that he sent a few other updates that made fun of the original comment.

While it’s unlikely it played a huge factor, James’ mistake may have contributed to Samsung’s fall in its market cap.

During 2013, they had a value of 176.36 billion dollars, for 2014 it was $170.66 billion.

Samsung sales took a hit too.

In 2013 they made around $207.5 million, in 2014 it fell to around $187 million.

Sucheta Dalal

Recently on June 12 2021, business journalist and author Sucheta Dalal tweeted a comment that had a big effect on the Adani group.

She alluded to a scandal going on at the company behind the scenes.

The Adani group was founded by Gautam Adani back in 1988.

The Indian conglomerate took a big hit on the stock market.

According to reports, shortly after the tweet their share price dropped as low as 25%.

Only in April 2021, the firm had a market cap of $107 billion.

Not long after the tweet, the Adani group reportedly lost $7.6 billion as their share prices tumbled and it got worse.

Rumours began to come out that the company had a number of accounts frozen, which the company has denied.

In the space of five days since Dalal’s comments the Adani group lost $25.83 billion.

Gautam Adani’s personal wealth has also become hugely affected.

According to Bloomberg, on June 13th Adani had a net worth of $77 billion.

Yet once the stories came out by the 18th it was $62.9 billion, a drop of $14.1 billion.

Donald Trump

Until recently when he was banned from the platform the relationship between Donald Trump and Twitter tended to cause shockwaves across the U.S. which probably means a number of companies across the states can relax a bit now the former president is no longer tweeting.

During December 12 2016, the then president-elect took aim at the F-35 planes that were being made by Lockheed Martin.

According to reports the contract was worth at least $6.1 billion.

Trump stated that the program was out of control and billions could be spent elsewhere.

This caused the share price for the company to nosedive from $259.53 to $246.

In the end, $4 billion was wiped from Lockheed Martin’s value.

This makes it a loss of around 28.6 million dollars per character in Trump’s tweet.

Only a few days prior, on December 6th Trump tweeted that the costs for the Boeing 747 for Air Force One were out of control as well.

This tweet seemingly knocked off nearly $1 billion from the plane manufacturer’s market share almost immediately.

By December 12th Boeing’s market value had fallen by $1.4 billion.


Final fact finish, one of the biggest stock market disasters was the Wall Street crash of 1929.

This event was seen as the catalyst for the great depression that would haunt many nations for a number of years.

According to experts, the Wall Street crash is estimated to have wiped out the equivalent of $586.4 billion today.

Why American Express is Successful? American Express Business & Revenue Model

How American Express is so successful?

American Express: The most prestigious of all the credit cards. Visa, MasterCard everybody has those, but only a select few have American Express.

How American Express is so successful?

Here I’ll prove it.

In 2019 there were over 3.3 billion visa cards out there, over 2 billion mastercards and only 114 million American Express cards. That is a big difference. How American Express is so successful?

How American Express is so successful?

There’s 29 visa cards and 17 mastercards for every one American Express.

And that’s because they’re not as concerned with volume, in fact they do a lot of things differently.

For example, visa and MasterCard are issued by banks, whereas American Express handles most of that themselves.

You can now get one from Bank of America and some other places but 70 million of those cards were issued by them.

How American Express is so successful?

Possibly the biggest difference is that they’re not simply offering a charge card they’re offering something more.

So maybe it’s not even fair to compare their number of cards.

As a premium brand they’re not as concerned with how many cards are issued but rather how much money they make from each card.

I think that might be the more telling number, because it’s significantly higher for American Express.

How American Express is so successful?

That’s because, despite having fewer cards American Express has higher revenue than visa or MasterCard.

How American Express is so successful?

It’s actually higher than both of them combined.

So though they’re not as widely used, they have their own system in place that’s working in a different way, and they call it spend-centric”.

We will talk about it but I’ll also talk about the evolution of this company.

Evolution of American Express

They didn’t start by providing credit cards they go back over a hundred years before credit cards even really existed.

The name is American Express.

See in the 1840s, express services were thought to be a promising new industry and just so we’re on the same page here an express service is when you pay someone to transport something for you.

Due to the pricing and the logistics, you would typically use it for smaller more valuable things.

Well the first one in the U.S. was founded in 1839 and by the 1840s there were a bunch of them, notably located in higher population areas like New York City.

In 1850, three of these bigger ones in New York decided competing with each other was becoming harmful and they would all do so much better if they simply join forces, there are some big names here.

That’s when Henry Wells, William Fargo, and John Butterfield combine their separate express companies into one larger one called American Express.

How American Express is so successful?

Up until this point all, of the most populous cities in the country were in the east, mostly in the northeast and logically those were the areas they serve.

But they actually formed American Express during the California gold rush for the first time.

People were making their way out west in big numbers and San Francisco would soon become the first big city out there.

Henry wells and William Fargo who were actually the first president and vice president of American Express saw some opportunity there.

How American Express is so successful?

This was their chance to offer their services in San Francisco before anyone else.

And if the city kept growing like it did they would likely grow with it.

Now the rest of the company wasn’t crazy about the idea, they thought it was too risky and American Express would be better off focusing on the eastern cities.

The board of directors basically said that you two can go and do whatever you want but we’re going to stay right here.

And that’s what happened.

The two of them went out to San Francisco to start a separate company and I think we all know how that eventually turned out.

How American Express is so successful?

I think I should make this clear, they stayed with American Express as well simultaneously running both companies.

How American Express is so successful?

Through the rest of the 1800s American Express continued to grow, either merging with competitors, or making deals with them as far as what territories that they would serve, making deals with the railroads and other transportation services.

The civil war was good for business, because it meant everything had to be shipped everywhere.

The point is the cities were getting bigger, the population was growing, and American Express was able to set up a system that allowed them to take advantage of this rapidly growing demand.

Henry wells remained president until he retired in 1868, that’s when William Fargo took over until he died in 1881.

How American Express is so successful?

He was then replaced by his younger brother James Fargo which is actually the person thought to have gotten the company first involved in financial services.

The year after he took over American Express introduced their money order.

How American Express is so successful?

It was intended to be a cheaper, safer, more accessible version of what the U.S. post office had introduced almost 20 years earlier.

They sold quite a bit of them.

Partially because there was a high immigrant population that was buying money orders to send money back to their families.

Since it turned out to be so successful, they followed up on it nine years later when they introduced their famous traveller’s checks.

How American Express is so successful?

I think the success of those played a part in them getting involved in the travel business a few years later.

We can see here how they started by delivering stuff, but then slowly progressed into other somewhat related businesses.

It was a good thing that they did too, because during world war one in 1918, the government took over everyone’s Express operations and American Express was reduced to only banking and travel.

So had they not made those moves, I’m pretty sure that that would have been the end of them.

That’s how they existed for the next few decades, a relatively smaller company mostly known for their money orders and traveller’s checks.

How American Express is so successful?

But then in the 1950s everything changed.

Now this was a time when credit cards were thought to be a promising new industry.

Up until this point there were no large scale widely accepted cards.

In 1950 the diners’ club card practically changed the game, it was accepted by multiple entertainment providers and showed the potential for a product like this.

How American Express is so successful?

It wasn’t long before various banks across the country started introducing their own regional cards.

1958 is when American Express first entered the market with this purple travel and entertainment card, this thing got popular so quick.

How American Express is so successful?

500000 people possessed it within its first three months.

And I think we can say that this was the main reason that over the span of the 1960s their income grew 10 times larger.

And then the introduction of their famous green card and corporate cards help propel them to that next level.

How American Express is so successful?

American Express transformed into one of the most respected valuable brands on the planet, they had a great slogan too, you’ve probably heard it “don’t leave home without it”.

It’s nice and simple and it practically became one of the most popular sayings of all time.

I mean this credit card business helped them so much that over the next few decades they were able to acquire all these other financial businesses.

How American Express is so successful?

They’ve since sold them but at one point they bought an insurance company and a brokerage firm.

Today my perception is that they’re mostly focused on their gold and platinum cards.

How American Express is so successful?

And I want to take a look at their platinum card, because I think its very representative of how they run their business.

First off, it’s called the platinum card.

Platinum is a metal that’s uncommon and valuable and flashy much like American Express would like to be perceived.

But beyond the name this card costs $550 per year just to have it.

Most cards don’t cost anything or if there is a cost it’s typically not this much, I say this is reflective of their business, because they generate four billion dollars a year from these card fees.

It’s a big part of their model.

Another thing about the platinum card is there is no interest rate, because the full balance has to be paid at the end of each month.

The idea is unlike the other providers American Express actually wants you to pay your bill on time.

For many of their cards like the platinum one it’s actually a requirement.

Looking more into this card you can earn 60000 membership reward points after you use your new card to make $5000 in purchases in your first three months.

How American Express is so successful?

This is the core of their business.

See any seller who accepts a credit card has to pay for that ability to do it.

When compared to visa or MasterCard, American Express generally charges them a much higher rate.

If you want to buy something from Walmart using your visa card that’s typically cheaper for Walmart than if you were to use your American Express.

Since Walmart has to pay them a comparatively high percentage of the transaction every time you use it, they want you to use it.

The more you use your card, the more money American Express makes.

So offering deals that motivate you to spend $5000 in three months is reflective of their overall plan.

This is where they make most of their money by the way and that’s why it’s called spend-centric.

The obvious question here would be why would these sellers even accept American Express then?

Most people don’t have them anyway, so why bother if it’s going to cost more?

Well that is happening sometimes.

Historically people have had difficulty finding places that will accept it.

Though today I think it’s better than it used to be.

They say that in the U.S they believe that it’s accepted by just about as many merchants as Visa.

And the reason that they’re willing to accept it is sort of because of their prestige.

See the people with American Express cards tend to be comparatively wealthier, they have higher credit scores I mean why you would pay the $550 a year to have it, if you don’t plan on using it.

Wealthier people tend to spend more money.

So the advantage for Walmart or whoever the merchant is that it’ll attract bigger spenders to their business.

They’ll be giving American Express a higher percentage of a larger bill, so it should work out for everybody.

How American Express is so successful?

Benefits

And then finally the benefits.

That’s the big reason that people would want to get this platinum card.

You already saw the rewards points, there’s a ton of travel benefits things involving Uber and Delta.

It’ll give you access to that airport lounge, and then the platinum card concierge.

I’m not trying to sell this card, so I’m not going to go through everything.

But for many people those benefits outweigh that cost.

Are you starting to see the system that’s in place, how the different parts work with each other I have to mention this too.

Their highest most prestigious card is the centurion card also known as the American Express black card.

How American Express is so successful?

Just look at that thing, if you have one of these, you must have a lot of money because they are not easy to get.

I think this takes things a little bit far even for American Express.

First off they have to offer it to you, you can’t just openly apply for it like almost every other credit card in the world.

Nobody knows the exact criteria to get that invite, but I doubt you’ll get it.

Unless you’re spending hundreds of thousands of dollars on one of your other American Express cards.

Then once you get invited you have to pay a $5000 initiation fee to get it and then a $2500 fee every year to keep it.

Obviously you have to be very wealthy to get this card.

And just look at this as an extreme example of how American Express conducts their business.

Let me know in the comments do you have one of those black cards? All right you don’t have to tell me that.

Instead, I’ll ask you do you have any American Express card and if you do what has been your experience?

Many of them cost more money and I suspect are still a little less widely accepted but do the benefits make it worth it.

Maybe it’s just that prestige of pulling out the American Express card that makes it all worth it.

And then on the other end for those of you who stick with the more basic visa or MasterCard,


What do you think of American Express?

Is there anything I said in this article to make you want to make that transition?

Or are you perfectly fine with what you have and any other thoughts about American Express and their 170+ year history, leave them in the comments.

I’d like to hear what you have to say.

Thank you so much for reading.

Why Man Trucks Failed in India? Reason for Man Trucks and Buses Failure in India.

Why Man Trucks Failed

In this article, we’re going to talk about MAN Company. How a successful company of its time, failed miserably? Why Man Trucks Failed

What was the reason for their breakdown and what made MAN company left India?

Timeline of the Man Trucks and Buses in India

2003

This was in 2003, India’s one of the biggest automobile company Force motors who manufactured minibuses and mini trucks.

Why Man Trucks Failed

Force decided to step into the Heavy vehicles segment and to manufacture big trucks too.

Why Man Trucks Failed

The idea was great at that time, but Force also knew that it will not be easy for them to manufacture a new project. Because any new project or manufacture requires at least 7 to 8 years, this includes prototype, road test, get approval from ARAI, start production and much more work.

To get away with this process, Force decided to not use own their innovation but to use someone else’s technology and start the production of mega trucks.

Force approached Man Company, Man accepted the offer and allowed them to use their engine, axle, cabin, and chassis with license.

And they bought the gearbox from the ZF Friedrichshafen Company.

Why Man Trucks Failed

Now Force has all spares needed to build a mega truck, the only thing that is needed was assembly.

3 years passed, Force, has done testing and assembly process.

2006

In 2006, MAN decided to set up manufacture their own in India, Man collaborated with Force and took entry in India.

They set up their manufacturing plant in the Pithampur industrial area, Madhya Pradesh.

Why Man Trucks Failed

This plant has a manufacturing capacity of 10000 to 12000 vehicles every year.

In 2006, Force has almost 70% shares of the Man Company, while Man has only 30% of their own.

Why Man Trucks Failed

2008

Years passed, in 2008, Man purchased 20% more shares of their own from Force motors, now they both have 50-50 shares of the Man.

Why Man Trucks Failed

Man Company manufactures trucks, tippers, RMC, tractors & buses in India under CLA range. Everything was going good, people liked their vehicles.

Why Man Trucks Failed

Sales of the company were also on fire, their trucks were bought the most among their other vehicles.

Most of their buses were bought by Paulo travels from Goa. They still have Man’s biggest fleet of buses till now.

Why Man Trucks Failed

Man also holds a good market hold in India till 2016.

2017

Then comes 2017, this was also the time when India’s one of the biggest automobile company was about to say goodbye from India, which was Chevrolet or General Motors.

Chevrolet makes cars for Indian roads, but because of their low sales, this company left India.

There was one more company that was about to say goodbye to the Indian market because of their product failure, which was Multix.

Why Man Trucks Failed

They have manufactured a multipurpose small vehicle under the joint venture of Eicher and Polaris Company. This was a big failure for them.

Sales of the man company were affected and saw a downward trend in 2017, sales were going down but the company was trying their best to survive.

They kept their manufacturing and production alive despite seeing a downward trend in their sales.

2018

Then comes the worst case for the man’s company.

Man’s buses production was stopped due to low sales which were tagged under Scania brand name.

Most of you shouldn’t know about this, but Scania and Man both work under the same company, Volkswagen.

Why Man Trucks Failed

The government of India in 2018 has notified with the prior notice for BS6 Emission Norms.

From 1st April 2020, India will allow BS6 norms will be deployed.

All other companies have already started to upgrade their engines and vehicles under BS6 norms.

While every company is upgrading their engines, Man knows that upgrading every vehicle into BS6 will be very costly for them.

Also, the manufacturing cost will rise by 3 to 3.5 lakhs per vehicle, which means their sales number would go from bad to worst.

There was already a bad time for them, and on top of that, the manufacturing cost will also affect their number of sales.

Sales were already affected because of the presence of the bigger competitors like Tata, Ashok Leyland, Bharat Benz, Eicher & Mahindra were already present in the market.

Why Man Trucks Failed

Also on Man’s vehicles, there was no such change, that old range which was started earlier was continued.

Vehicles constantly need an upgrade to survive in the market, but because of the loss, they didn’t step into any innovation.

While their other huge competitors were continuously upgrading their efficiency and engines.

Man now decided that they will not manufacture any CLA range vehicle in India, and decided to focus only on premium range trucks.

This means that they need to shut down their manufacturing plant in India and sell their plant too.

Man has also requested their buyer to provide jobs to their existing 1000 workers, but buyers only want to buy their plant and not their workers.

Man has sold their company. They requested their company’s vendors, dealers and service stations to hire their existing 1000 workers because the life of more than 4000 was depended on their existing 1000 workers.

Interesting Facts about the Man Company:

  • They have India’s very first front-engine multi-axle bus chassis. At that time, Volvo, Scania, Mercedes Benz has also multi-axle bus but the man did a great job after launching a front-engine multi-axle chassis.
Why Man Trucks Failed

Man launched their chassis for just 45lakh, if we compare today’s cost then Bharat Benz’s single axle bus chassis was being sold at almost 40lakhs.

They launched at a very cheap rate and that was a plus point for their company at that time.

Though their cheapest rate, buyers had not shown any interest in this vehicle, no one knows why?

Despite this vehicle has a lot more features like a powerful engine, air suspension on every axle (premium buses feature), and the length was also good.

Because of the low interest by the buyers, this vehicle got failed miserably.

  • If facelift was done on that vehicle, then the cost would be easily around 65 lakhs.

After Man got failed, AMW launched the Magnus bus, which also got failed in the Indian market due to the low number of sales.

Why Man Trucks Failed
  • After-Sale Service of Man Company: There is a very few service station present in India for their service and maintenance.

How Does Paytm Make Money? Paytm Business Model | Paytm Revenue Model | Paytm Case Study

Paytm Revenue Model

I recently published an article about India’s top 10 loss-making start-ups and Paytm was number one on that list. Paytm Revenue Model

They’re currently the second most valuable start-up in the country but they lost more than $232 million (₹1701 crore) in the financial year of 2021.

Of course, these losses are covered by Paytm’s investors and if they’re unable to turn a profit before they go public at the end of 2021 then these losses will be covered by their shareholders. Paytm Revenue Model

So, do you know how Paytm makes money? Let’s look at this article.

Paytm Revenue Model

Paytm’s Revenue Sources

This is something that a lot of people seem confused about, how does Paytm actually make money to mitigate their losses? Where does their revenue come from?

Well that’s the question that we’re going to be answering in this article.

Paytm Wallet

Paytm Revenue Model

So Paytm’s parent company One97 saw revenue totalling ₹3186 crore ($435 million) in the financial year of 2021. Paytm Revenue Model

And if you had shared this number with Vijay Shekhar Sharma back at the beginning of 2014, he probably wouldn’t have believed you.

Back then in FY14, the company’s revenue was just ₹210 crore ($35 million) and this was before Paytm launched their cash wallet which would completely transform both Paytm’s revenue model and India’s entire digital payments ecosystem.

See before this cash wallet Paytm was just a place for you to buy things online like any other ecommerce platform like Snapdeal or Flipkart.

The only difference with Paytm was that you were paying for intangible things like bill payments or mobile recharges whereas with Flipkart and Snapdeal you were buying physical products.

All of that changed though with the launch of the cash wallet in February of 2014.

Since then One97 has seen their revenue increase by 15x but to understand how that actually happened we first need to understand how Paytm’s wallet works?

Now you might be surprised to know that when you add money to your Paytm wallet, Paytm doesn’t actually hold that money, they can they are an RBI approved payments bank but they choose not to.

And the reason that they do that is because your money can actually make Paytm even more money if it’s in somebody else’s hands.

So when you deposit money into your Paytm wallet that money is actually ending up in an escrow account with Paytm’s partner bank.

And while it’s there it’s accumulating interest for Paytm. That interest is revenue.

And it’s one of the biggest reasons why Paytm tries so hard to get people to use their wallet.

Every single rupee that people deposit into their wallet is making Paytm money.

And a lot of Paytm’s customers don’t even realize this.

They assume that the marketing campaigns and the cash back offers are for customer acquisition or to change the behaviour of Indian society and these are some of Paytm’s goals.

But there’s actually a much simpler more short-term source of motivation here.

Paytm just wants to make money plain and simple.

But what if you decide to withdraw money from your Paytm wallet?

This is obviously a bad thing for Paytm, right.

They’re not going to be making interest on that money which is why they charge a 5% withdrawal fee.

They’re killing two birds with one stone here.

On the one hand they’re disincentivizing people from withdrawing money from their Paytm wallets in the first place.

But even if you decide to withdraw that money they’re still going to get some money out of you before you go.

So these are two methods by which Paytm generates revenue.

  1. They make money from your money through interest
  2. And another method is withdrawal fees.

But what about the method number three, how does Paytm generate revenue when you spend the money that’s in your Paytm wallet?

Well one of the biggest ways is through commissions.

Commissions on Bookings

Paytm Revenue Model

Like I mentioned earlier before Paytm launched their cash wallet, they were an e-commerce company.

No they didn’t sell clothes or electronics or appliances. They sold intangible things.

Things that you can’t hold or touch like bill payments and mobile recharges.

But as time has gone on, the number of things that you can pay for using Paytm has expanded significantly.

You’ve got travel tickets for buses, trains, and flights, you can book a hotel room, or a movie ticket, or even tickets to an amusement park, or an event like a concert or a workshop or a comedy show.

And for all of these things Paytm is taking a cut of the transaction from the seller.

Now it’s not much usually between 2 & 3% but when you think about how many people use Paytm on a daily basis to book these kinds of tickets? That two to three percent adds up to a sizable number.

And again that’s all revenue for Paytm.

And the funny thing is that Paytm isn’t really doing all that much.

When you think about it these are tickets that you probably would have booked anyways even if you couldn’t find them on Paytm’s platform.

But you would have had to go somewhere else to book those tickets and that might have been a more complicated and more stressful experience.

But because Paytm puts everything all on one platform they’re able to demand that two to three percent from sellers.

And it doesn’t stop there either.

Because I haven’t even mentioned Paytm mall which was founded by One97 in 2017.

Commissions through E-commerce: Paytm Mall

Paytm Revenue Model

Paytm all is kind of like a low-cost version of Flipkart or Amazon.

Just like these e-commerce platforms they rely on sellers to supply products to their customers.

They take these products, they list them on their platform and then every single time one of these products sells, they take a cut or a commission just the same way that they do with ticket bookings.

But this is where we need to draw a line between Paytm mall and other e-commerce companies like amazon or flipkart, because these companies have warehouses and they handle a lot of stuff on their own like stocking and packaging.

But with Paytm mall all of that stuff is handled by the seller.

And the first time that the seller actually comes in contact with a staff member from Paytm mall is when the delivery guy shows up to take the product and deliver it to the customer.

And the seller pays for that delivery.

One97 makes money from Paytm mall through its sellers.

These sellers pay a product commission depending on the category and the value of the product, they pay a logistics fee depending on the size and the weight of the product, and they can also pay huge penalties if they cancel an order or if they try to sell a counterfeit product or a product that’s poorly made.

Payment Gateway Solutions

Paytm Revenue Model

On top of all of this Paytm Mall sellers also have to pay a 2.7% transaction fee because they’re using Paytm’s payment gateway.

And I wanted to take a second to talk about this payment gateway, as well as transaction fees across Paytm’s various services.

So a payment gateway is basically just a middleman between two parties who want to send money over the internet.

And for everyday people using this gateway at least Paytm’s gateway is completely free.

There are no transaction fees when you want to send money to a friend or a family member.

But if you’re a merchant, if you’re a small business or an enterprise then there are transaction fees.

And for small businesses specifically these fees are a 1.99% cut of any transactions that happen using credit card or net banking or Paytm’s wallet.

And considering the fact that there are 20 million merchants using Paytm, this 1.99% really adds up and it ends up contributing significantly to Paytm’s overall revenue.

Okay so now we’ve covered the major traditional sources of Paytm’s revenue.

You’ve got interest on wallet money, you’ve got commissions on sales, and you have transaction fees.

But now I want to talk about some of One97’s subsidiaries.

Financial Services

Paytm Revenue Model

In recent years One97 has actively diversified.

And now in 2021 these new ventures have started to generate revenue of their own.

Firstly let’s talk about Paytm payments bank.

So the payments bank category was created by the RBI back in 2014.

But it wasn’t until 2017, that Paytm decided to found their own payments bank.

Now payment banks aren’t able to issue loans like traditional commercial banks.

But Paytm payments bank has been able to circumnavigate this rule by partnering with other banks and NBFCs to issue loans to their customers through Paytm payments bank.

So let’s say as an example that, IndusInd bank is offering loans at a 10% interest rate.

Now along comes Paytm payments bank and they partner with IndusInd bank and start offering that same loan at a 15% interest rate.

Now because they’re partnering with IndusInd bank and that bank is actually the one who’s issuing the loan Paytm payments bank isn’t technically breaking the RBI’s rules.

And on top of that they get to keep that 5% as a sort of commission for bringing new customers to IndusInd bank.

Even though those customers don’t really know that they’re dealing with IndusInd bank unless they read the fine print.

See for the average person getting a loan from a bank can be a little bit intimidating.

They don’t want to go there in person to meet somebody, or talk to somebody on the phone, and they have to fill out a bunch of paperwork, and somebody has to come to your house, or come to your office to confirm that you actually live there and do a bunch of KYC, this stuff is all a little bit scary.

But with Paytm it’s so simple it all happens on the Paytm platform and it’s relatively stress free.

At least until you have to start paying back that loan with the added 5% interest rate that Paytm put on top of it.

But that’s the price that you pay for convenience.

Besides this, Paytm payments bank also offers savings accounts, where they use the same technique as with Paytm wallet by making your money make more money by putting it in another bank, or by investing it into government bonds, and then you also have the ability to buy stocks, or mutual funds, or gold, or insurance and Paytm takes a cut of each of these transactions.

Okay so we’re almost done here, there’s just two more sources of revenue that I want to quickly skim over they’re both pretty straightforward advertising and gaming.

Advertisement & Gaming

Paytm Revenue Model

So for advertising, Paytm is selling exposure.

Companies that want to get your eyes on their products pay Paytm to promote their products to their more than 150 million users.

Then we’ve got gaming, where Paytm is following a similar model to Dream 11.

Where players pay an entry fee to play games like rummy, or fantasy cricket, or fantasy football and a portion of that fee goes into the prize pool while the remaining portion of that fee goes into Paytm’s pocket as revenue.

So there are a lot of ways for Paytm to make money.

It is a money-making machine spread out across multiple platforms and subsidiary companies and services.

But you might be wondering why in spite of all of this money-making, Paytm is still losing millions of dollars ($232 million)

Well the simple answer is that they’re actually doing this strategically.

They’re spending more money than they have in an effort to grow more quickly.

According to Vijay Shekhar Sharma, in the fintech journey we are just gathering the ingredients now and not even started cooking.

So Paytm is currently gathering ingredients.

And they’re doing this so that when they start cooking which will be presumably right before they go public or soon after, the food is going to be delicious.

However I should note that the time for gathering ingredients seems to be coming to an end.

Between the financial year of 2020 and the financial year of 2021, Paytm saw their losses decrease by 42%.

And Vijay Shekhar Sharma himself has said that Paytm may be able to break even in 2021 and become profitable soon after.

So I’m curious to know what you guys think of Paytm’s prospects, especially in light of the fact that they’re planning to go public at the end of 2021.

Do you think that this initial public offering will be successful, do you think that Paytm will be able to achieve profitability?

You will need a Demat account to apply for a Paytm IPO, Signup and Open your Demat account here!!

Let me know what your thoughts are in a comment down below.

Top 10 India’s Loss Making Startups | Startups That Have Raised Millions of Dollars in Funding

Loss Making Startups

Not too long ago before the word start-up was coined, business was about making money, it was about profits. India’s loss making startups

See business used to be a lot simpler than it is today.

You built something, you sold that something, you made money from that sale and then you used that money to grow your company, so that you could build more of that something and sell more of that something and so on and so forth.

It was a cycle.

It was predictable and reliable and consistent.

But that’s not the way that business works anymore, at least not for start-ups.

Today we can take replace it with this –

All of a sudden growth isn’t dependent upon profits or losses, its dependent upon how much money a start-up can raise from its investors.

And this new growth strategy has created a new category LOSS-MAKING START-UPS. 

Now contrary to what it might sound like loss-making isn’t necessarily a bad thing.

I know when we think of the word loss or losing that there’s a negative connotation there.

But when it comes to start-ups losses are actually a part of the plan a lot of the time.

They’re expected and calculated and sometimes even encouraged by investors who don’t really care about profits or losses as long as they can see a lucrative exit path.

But I think it’ll be easier for me to explain what I’m talking about here, if I give you some examples of start-ups that have mind-blowing valuations that also happen to be consistently losing money.

So following are the India’s top 10 loss-making start-ups.

Top 10 India’s Loss Making StartUps

10. Urban Company

Starting things off at number 10, we have home services marketplace urban company which offers professional home services to customers around the world.

The start-up’s global expansion is one of the reasons why their losses nearly doubled between the financial year of 2019 and the financial year of 2020.

Besides this urban company spends a lot of money on differentiating themselves from the traditional home services industry.

They do this by guaranteeing reliability, honesty, consistency, and professionalism across their workforce.

This is something that they’ve been able to achieve with employee benefits which made up 33.5% of their total expenditure in the financial year of 2020.

Now, these losses were mitigated by the start-ups 94% increase in revenue but the real enabler of urban company’s growth of course is their investors who have pumped 445.9 million dollars into the 2.1 billion dollar unicorn over the years.

9. CRED

Next up at number 9, we have fintech start-up cred which rewards users for paying their credit card bill on time.

But here’s the thing, CRED is completely free to use which resulted in their operational revenue for the financial year of 2020 is just 52 lakh rupees which is a minuscule number when you stand it up next to cred’s expenses which were 378 crore rupees.

That means that CRED spent 727 rupees on every one rupee that they earned. These are huge losses.

But CRED’s investors believe in what they’re doing.

They believe that the start-up will fundamentally change the way that Indian consumers behave, which is why they’ve pumped close to half a billion dollars into the start-up since it was founded in Bengaluru in 2018.

Of these funds, 215 million were raised in April of 2021 bringing credit’s valuation to 2.2 billion dollars.

8. Delhivery

Moving on to number eight now we have Gurugram based delivery which operates in India’s highly competitive logistics space.

Now back in 2019 delivery made headlines when their losses saw a more than 2.5 x jump. From 684 crore rupees to 1781 crore rupees. 

However, deliveries investors had their back, after the dust had settled Softbank led a 413 million dollar funding round into delivery and then later that same year delivery raised an additional 265 million dollars across two funding rounds from the Canada pension plan investment board.

Since then the start-up has significantly cut its losses to 284 crore rupees which is the lowest they’ve been since 2015.  

And they’ve taken this step towards profitability because they’re planning on going public in the fourth quarter of this financial year at an expected valuation of four billion dollars which is a billion dollars more than their current valuation of three billion dollars.

7. Udaan

Coming in at number seven we have Bengaluru-based B2B marketplace Udaan which is a great example of what can happen when a loss-making start-up doesn’t have a contingency plan.

Back when the Covid-19 pandemic hit in 2020, Udaan’s business dried up.

And even though they had raised 585 million dollars in October of 2019 they were forced to lay off more than 3500 workers.

Now how much of that 585 million dollars Udaan had already spent in pursuit of growth prior to the covid-19 pandemic is unknown.

But what we do know is that in the financial year of 2020 Udaan saw its losses increase by more than 3x from 770 crore rupees to 2518 crore rupees.

And while it does seem like they’re back on track now after raising 280 million dollars at the beginning of 2021, it’s unlikely that the start-up will soon forget the traumatic memory of what happens when growth is prioritized over stability.

6. Ola

Next up at number six, we have another start-up that’s been hit pretty hard by the pandemic, Ola.

Ever since the financial year of 2017 Ola was actively working on reducing its losses in preparation for an IPO.

Then though Covid 19 happened.

And Ola’s plans to go public were put on hold indefinitely.

They laid off 1400 employees, their revenue dropped by 95% and one of their investor’s Vanguard group cut their valuation in half from 6 billion to 3 billion.  

Unfortunately, though all of this, Ola’s investors have been bearish.

The start-up hasn’t been able to raise any funds since September of 2019.

And while we don’t know exactly what kinds of losses they’ve incurred since the pandemic began, we can safely assume that they’re sizeable.

Now Ola’s parent company ANI technologies have started to invest more heavily into its subsidiaries like Ola foods, olla money, and olla electric.

But the future of olla cabs is still uncertain.

5. Swiggy

Moving on to number five now we have food delivery start-up Swiggy which has seen its losses increasing dramatically for the last five years.

Now one of the biggest reasons for these losses is poor unit economics, which is something that every Indian food delivery start-up struggles with.

In a November 2020 interview, Swiggy’s COO, Vivek Sunder was evasive when asked how much the start-up loses on each order?

So we can safely assume that Swiggy has yet to achieve positive unit economics.

Although that’s something that the start-up is working very hard to achieve.

Now this assumption would be in line with Swiggy’s expenses which were 2.3 times higher than their revenue, resulting in a loss of 3769 crore rupees.

But Swiggy’s stakeholders don’t seem to have that big of a problem with this number.

The start-ups’ investors have so far pumped 2.4 billion dollars into the food delivery unicorn which is currently valued at 5 billion.

4. Zomato

Coming in at number 4 now we have Swiggy’s rival Zomato which saw a sharp increase in losses in the last three years after a period of loss reduction.

But there’s a couple of things about Zomato’s story which differentiated it from Swiggy’s.  

Firstly Zomato is planning on going public, they filed their draft red herring prospectus in April of 2021.

And from this prospectus, it was revealed that Zomato had actually achieved positive unit economics with a contribution margin of 22.9 rupees per order.

Unlike Swiggy, Zomato is making money from food and they’ve managed to do this by increasing their restaurant and customer fees while decreasing their spending on their delivery partners and on discounts.

Of course just because they’ve achieved positive unit economics does not mean that they’re profitable.  

In the first three quarters of the financial year of 2021, Zomato lost 684 crore rupees.

And according to their draft red herring prospectus, they’re planning on losing more money in the future.

3. Dream 11

Next up at number three, we have the market leader in India’s fantasy gaming segment Dream 11.  

Now unfortunately, the latest financial records that anybody has access to from dream 11 are from the financial year of 2019.

But going off of these numbers it looks like dream 11 only spent about 15% more than they earned and what’s more 84 of this expenditure was on advertisements and promotion. 

Now when dream 11 first started in Mumbai back in 2008, investors were a little bit hesitant to get behind a start-up that was offering what many people consider to be a gambling service.

But then in 2017, the Supreme Court ruled that dream 11’s games were actually skill-based, not luck-based.

And this resulted in a series of fundraising rounds that totalled 785 million dollars.

Today dream 11 is valued at just shy of five billion dollars and is planning on going public in the united states in 2022.

2. Oyo

Moving on to number two we have Gurugram-based hospitality start-up Oyo which was expanding at an unprecedented rate in the years leading up to 2020.

In the financial year of 2019, their losses totalled 2332 crore rupees which was a 6x increase from the previous financial year.  

They were operating in more than a dozen countries and had expanded into spaces like co-working, co-living, and rental housing.

Then though of course, the Covid 19 pandemic hit.

And after a couple of months of bleeding money and hoping that the pandemic would end on its own, Oyo finally decided to start cutting their losses which involved laying off thousands of employees, exiting several geographies, letting go of some properties and focusing on keeping their core business alive.

Now understandably, Oyo hasn’t released any information about the financial year of 2020, but what we do know is that they’re trying to make the most of the pandemic by building a leaner company with wider margins.

1. Paytm

And finally coming in at number one we have Noida based fintech start-up Paytm, which is planning what could end up being India’s largest IPO ever.

They’re expected to file their draft red herring prospectus in July of 2021, but the question that everybody is wondering at this point is will Paytm be able to achieve profitability before they go public?

In January of 2021, Paytm’s founder and CEO Vijay Shekhar Sharma had said that Paytm may be able to achieve break-even at some point in 2021 and profitability soon after.

But so far they’re not quite there yet.

Paytm’s parent company One 97 saw their losses decrease by 42% to 1701 crore rupees in the financial year of 2021.

But they also saw their revenues declined by 11% thanks to the Covid 19 pandemic.

Since the first wave, One 97 has been actively diversifying beyond just digital payments.

And so as these subsidiaries mature and as the pandemic dissipates, One97 may be able to increase their revenue while further decreasing their losses.

But we’re just going to have to wait and see whether or not this actually happens.

All right that was our list of India’s top 10 loss-making start-ups.

I hope you enjoyed reading till the end and if you did please do leave a comment down below and let me know what your favourite part was.

14 Growing Industries of the Future (2021)

growing industries of the future

In the past few years, the leaps being made in our entire global economic system are quicker and larger than ever.

Not many economists or tech experts can answer with confidence how they envision the economy 20 years from today.

As new technologies are prevailing, new horizons are being tapped and new industries are being shaped that we never thought of until recently.

Being able to forecast these changes will be the most critical factor in your decision to pursue a certain career or invest in one industry or the other.

That’s why we thought we should imagine together which way the ship is sailing.

14 Growing Industries of the Future

Here are the 14 growing industries of the future.

1. Internet of Things.

In the past, the internet was the thing that most of us used only when we were on our computers.

Then some years ago it began making it to our mobile phones then our video game consoles and today we’re heading in a path where we won’t need to say I’m on the internet any longer.

Almost everything we use both indoors and outdoors will be on the internet – From our fridges and washing machines to our power supply and home security systems.

That’s why knowledge of networks data communication and software will be skills that are needed in pretty much every single industry out there.

Manufacturing, construction, and service industries will be on a constant search for new internet-based mechanisms to incorporate into their product to gain an edge in the market.

The tech geeks will become the ones helping operate our entire environment.

The internet of things will include almost all of the things.

2. Artificial Intelligence.

Google studies our behaviour, Facebook learns our preferences, we ask Siri to find us near places to eat, and we let amazon guide us through the vast aisles of the digital market.

Ever since the machines began acquiring knowledge of their own, they have taken huge leaps towards developing a real humanly consciousness.

Today we’re on the verge of an era where we will move around in self-driving cars, work alongside robots and read books or listen to music that was created by a machine.

Some of us are doing some of these things already.

The field of artificial intelligence in the coming decades will become one of the most vibrant arenas for endless experimentation.

Also as everything becomes connected thanks to the internet of things more and more data related to our behaviour will be collected and the machines will have infinitely more material to learn from.

Don’t forget that artificial intelligence is not only a field that is exclusive to computer scientists, we’re talking about creating brains like ours and potentially ones that will even be way more powerful than ours.

They will live with talk to and affect us.

That makes the field as much a field of interest for computer scientists as it is for psychologists, philosophers, politicians, and managers.

There will be people to create it others to observe it and ones to decide how we will live with it.

3. Cyber security

We’ve already talked about two industries that will make our entire existence more and more dependent on computer systems.

With that, we’ll come more vulnerable to cyber-attacks.

Hackers are already able to access bank accounts, steal classified state information, freeze entire companies completely, and get their hands on our personal information.

Without proper cybersecurity systems though, they will soon have potential access to everything connected to the internet which will be almost everything around us from our houses to our cars to the medical equipment at hospitals.

That’s why the cybersecurity industry is our only hope for any real security in the future and so it will grow all the more important as more things in our daily lives get connected.

This industry is our main safeguard against humanity’s future dreams turning into real nightmares.

4. Genomics

15 years ago exactly in 2003, the U.S. founded a human genome project which had begun in 1990 was finally capable of sequencing and mapping the human genetic code.

This project cost three billion dollars.

If things had stayed at that cost the industry wouldn’t carry much hope since not many people would have been willing to enter into something that expensive.

But today sequencing a genome can cost just around a thousand dollars.

Today the field of genomics is at its highest level of vigour with players like bill gates and google jumping on its bandwagon with billions of dollars in investments.

With the research being more facilitated, genomics is expanded to completely transform our understanding of the human body’s components and our ability to cure and nurture it.

Our safeguard against cancer, diabetes and even our hope to quickly adapt our bodies to the sky-high rates of change in our environments in the decades to come, all-lie-in-genomics.

That’s an industry that is expected to become worth more than 20 billion in 2022.

That’s only less than a year from now.

5. Drones

Drone technology is now becoming more and more affordable in the same way we just mentioned with genomics.

In the near past, there were times when drones were only novelty items that most of us only associated with war and bomb dropping.

Today drones are already becoming central to everyday non-military tasks like photography, journalism and like amazon’s use of them for delivery.

The future is all for drones though and they will become used in everything from agriculture to delivering emergency aid for victims of heart attacks.

As they keep on gaining some intelligence of their own as they already are it won’t be long before law enforcement agencies start using them for patrol and let these flying hawks identify the bad guys.

There’s no limit to the potential drone applications.

6. Robotics

For several years now, more and more warehouses and manufacturing plants have been including robots in their workforce.

Now we have Sophia the Saudi Arabian humanoid that was the first robot to acquire national citizenship.

And there are robots that are entertaining the seniors in retirement homes in japan.

Very soon we’ll be having robots as our friends, co-workers, and in-house assistants.

That’s why we now have robot relationship researchers to decide what set of rules will shape our interactions with robots.

Some people might be afraid that robots will one day take over our jobs but if you’re a person working in the vast field of robotics, that’s not a fear that you should share.

7. Virtual Reality

Being able to simulate certain situations and environments without the costs and risks of the same experience in real life opens up a gold mine of potential applications that we could or could not imagine at the moment.

The technology of VR is already being used by military forces to train their soldiers.

People who are taking driver’s license tests, as well as in video games.

Companies are also using VR to train their employees like Exxon Mobil, who use the technology to train its engineers and field workers on fuel production processes.

And that’s only the tip of a massive iceberg.

8. Nanotechnology

There are countless ways in which we as a species have our hopes hanging on to advancements in the fields of nanotechnology.

Today there’s extensive research in the field with applications ranging from medicine to agriculture.

The possibilities are being studied regarding how we can use nanotechnology to speed up bone cell growth?

The detection of cancer cells, creating self-cleaning surfaces and implementing healthier and more efficient irrigation methods.

All of that potential says that the future of nanotechnology is only pointed in one direction – endless advancements.

9. Renewable Energy

For several years a growing number of people are getting into an ever-inflating state of existential panic, because of the climate change that is taking place as a result of our two centuries-long use of fossil fuels as our primary source of energy.

With more people coming to realize the magnitude of the global warming threat, governments, companies and private individuals are taking steps towards depending on renewable sources of energy like solar and wind.

The internet of things boom is set to further help these plans materialize by facilitating private power supply networks.

According to some estimates, renewable energy is expected to fulfil almost 100 of the power supply needed to run the world’s economy by 2050.

10. Sharing economy

We’re moving towards a world where we will barely own stuff anymore.

We’re coming to realize that it’s often cheaper and more efficient to rent whatever we can give up on owning.

We’ve been increasingly doing it with car rides as more people are using sharing services like Uber and the same with real estate renting services like Airbnb.

Today more services are joining that new sharing model with apps being built on rental services for household equipment, office spaces and even leisure boats.

Thanks to smartphones more people are connected and thus gaining access to these services on both the provider and consumer sides.

11. E-learning

As we shift towards a future more dependent on innovation than on formal college certificates and where the value of your knowledge is based on what you can create and not what degrees you hold and finally facilitated by all the technologies we just mentioned, e-learning is definitely the future of education.

With more people on the internet than ever before, and with VR technology and artificial intelligence applications expanding into our daily lives creating, more engaging customizable and effective learning experiences will make e-learning the primary means of education in the not very far future.

12. Big Data

Big data you probably noticed that almost every industry we mentioned is dependent on data in one way or another.

Data is what artificial intelligence systems learn from and increasing the efficiency of our economic decisions will be in the first place a matter of good data.

Whoever can acquire data and has the proper methods for analysing it will be a central player in the future economy.

Data scientists are right now becoming essential players in every arena from marketing to healthcare to politics.

13. 3d Printing

3d printing technologies now include all kinds of material enabling individuals to home manufacture their spare parts and stationery items and at the same time giving companies new alternatives for construction and car manufacturing.

This technology is giving us bright visions of a future where manufacturing is democratized.

Will it be the end of mass production?

Possibly, but that’s a bit far-fetched and extra optimistic.

What we know is that 3d printing will transform our manufacturing capabilities and costs and will make us as individuals able to create our products in our very own homes.

It will also cut a large portion of the company’s construction and manufacturing costs.

All we can be sure of is that 3d printing is the tool of our new industrial era.

14. Block chain Technology

With the bitcoin frenzy that has taken over the world’s financial markets in the past couple of years, we came to frequently hear the term blockchain.

It’s the decentralized public ledger mechanism at the heart of cryptocurrencies.

But Cryptocurrencies are far from their only application.

If there is one technology that has the potential to create the decentralized comprehensive ecosystem that will facilitate all of these other industries we mentioned more securely and efficiently, it is definitely a blockchain.

Based on this technology there are companies being launched, that want to put our finances, research, identity management and even voting processes on the blockchain.

It’s basically the new face of the internet and innovations in this technology will become among the most valuable contributions anyone can make to the future economy.

How Timberland Became an Icon of Hip-Hop Style | Timberland Success Story

The Timberland company’s classic, yellow boot is cemented in the memories of hip-hop fans and outdoorsmen alike. Timberland Success Story

Timberland Success Story
Timberland Success Story

While Timberland’s profits increased dramatically at the height of its popularity in the ’90s, the brand seemed to struggle with just how big of an impact the hip-hop community had on its bottom line.

How the Timberland boot became a Hip-Hop Icon {Timeline}

The Abington Shoe Company was founded in 1933, supplying unbranded shoes to distributors across the U.S.

In 1973, the company decided to create a waterproof, Nubuck leather boot that could withstand the harsh New England elements.

They called it the Timberland boot.

The Timberland boot became so popular, that in 1978, the Abington Shoe Company was renamed the Timberland Company.

And for reasons unknown to the brand at the time, the appeal of the Timberland boot reached far beyond hardhat workers and outdoorsman.

In 1980, the Timberland boot made its international debut in Italy.

When Italian tourists visit New York, they buy shoes. Never mind the elegant, premium leather shoes made in their own country. They want the rugged, outdoor American look.

By the mid-1980s, The New York Times reported that teenagers were robbing people for their Timberlands in Italy’s fashion capital, Milan.

Italian flight attendants were reportedly buying up to 50 pairs of Timberland boots on trips to the U.S. to sell for double the price in Italy.

The embrace of Timberland is a high-end, made in the United States brand catapulted the yellow boot to a once-inconceivable status.

By 1993, Timberland was the top selling boot in Italy. Think about that.

In the late ’80s, Timberland opened a U.S. flagship store on Madison Avenue in New York City, and almost immediately the iconic yellow boot started popping up in New York neighbourhoods like Harlem, Brooklyn and the Bronx.

With its new status as a fashion must-have, Americans on the cutting edge of style now coveted Timberland as a prestigious brand.

The legend goes that hustlers liked the boot because they were incredibly well-made and able to withstand long nights in harsh weather conditions.

In the early ’90s, New York hip-hop artists adopted the Timberland style wholeheartedly.

In ’94, Queens-born rapper Nas dropped a line in one of his top singles “The World Is Yours,” where he pays homage saying, “Suede Timbs on my feet makes my cipher complete.”

In ’95, rap duo Mobb Deep released their most iconic album, ‘The Infamous,’ with a cover image of Havok wearing Timbs.

And in’96, Biggie Smalls frequently celebrated Timbs in his style and music, dropping the famous line, “Timbs for my hooligans in Brooklyn.” Other iconic rappers like Wu-Tang Clan and DMX were also seen rocking the classic, yellow boot.

But Busta Rhymes took it to another level. He would customize his Timbs for major red carpet events.

Between 1991 and 2000, Timberland’s sales skyrocketed. Gross profits grew from roughly $80 million to over $500 million.

That same year, the company reported record revenue topping one billion dollars.

But Timberland’s growth was not without controversy.

Hip-hop was still a new concept in the early ’90s, and some brands like Timberland didn’t seem to comprehend the genre’s influence or staying power.

Timberland was focusing on servicing a market with the highest quality boot in the world, but if you’re selling the highest quality boot in the world, then how often do you need to buy a new boot if you’re a construction worker?

In 1992, marketers across the U.S. were following Bill Clinton’s campaign calls for racial harmony after the brutal beating of Rodney King and the riots that followed.

The following year, Timberland created its “Give Racism the Boot” campaign, which the company ran internationally.

At the time, then-Executive Vice President Jeff Swartz said, “This is not about selling boots, It’s about making a strong statement.”

But in November of 1993, Swartz gave an infamous interview to The New York Times that would test the limits of all of the goodwill Timberland had built up with the Black community, which now represented a sizable portion of its customer base.

The phrases were something like “Well, the consumers money spends good. But, you know, we’re still a brand for hardworking people.”

It seems Swartz didn’t quite comprehend how important Timberland had become to the Black community when he said, “If you hear that hip-hop kids are wearing Timberland boots…that’s coin in current dollars. But how in the world is that sustainable?”

Following the interview, Swartz spoke openly about the criticism Timberland faced, saying their stock price took a hit as a result.

Customers began asking, “Why Timberland doesn’t want to sell to Black people?” But the conversation was bigger than that.

In the ’90s, marketers were just starting to pay attention to Black spending power in the U.S.

As of 1993, studies showed that Black Americans spent 50% more on shoes and four percent more on clothing than non-Blacks.

For a group that was historically marginalized, this was a significant shift.

With Blacks accounting for more and more consumer spending, this presented a challenge for brands like Timberland, who were bound by traditional ideas of wealth and influence.

But young, Black entrepreneurs saw Timberland’s misstep as a major opportunity.

Timberland learned that when young, Black consumers start a trend, affluent suburbanites were likely to follow them, a pattern that still exists today.

Timberland had a long-standing history of giving back. But in 1999, Timberland really put their money where their boots were.

The brand designed a limited edition red boot in partnership with City Year, which was meant to appeal to the Black consumers’ appetites for customization while embodying Timberland’s socially conscious ethos.

In 2007, the company launched the Borough’s Project, which called on designers from New York City’s five boroughs to design custom Timbs.

Basically, they started following that consumer, and that was when they started designing products such as pink work boots that had no relevance to its supposed core demographic of the factory worker or the outdoor construction worker and had 100% relevance to the street fashion person, who by that point wasn’t just the “urban consumer”, the hip hop star, and things like that.

It was a very wide spread.

So it had leached out into the suburbs because it was just the bomb to have to have Timbs as they came to be called.

After seeing major spikes in profits throughout the ’90s and early 2000s, Timberland’s growth fell stagnant between 2005 and 2010.

Following its multigenerational expansion under the direction of the Swartz family, in 2011 Timberland was sold for $2.3 billion dollars to VF Corp., a fashion conglomerate that owns brands like The North Face and Vans.

It seems VF Corp. is embracing the different types of Timberland consumers from the outdoor enthusiasts to its trendy clientele.

While Timberland has been working on its sustainability efforts, it has also created fashion-forward styles like the four-inch heeled boot.

And the brand hearkened back to the ’90s by launching a special legends collection with one of its early, unofficial hip-hop ambassadors, NAS.

And in recent years, the brand leaned into hype culture, creating collectors boot drops with brands like Supreme and Off-White.

While the Timberland company might not see an expansion like it did in the early ’90s, they succeeded in retaining a diverse and loyal consumer base.